If the internet is an empire where consumers go to find businesses, share stories, and meet others, then Google is the emperor through which everything is organized. Google rankings play such an important role in elevating a business’s presence online. It would be tough to gain new followers and thereby leads/customers without being well-placed on Google search engine results. Google is the first search engine most users go to when they want to learn about a new business or service, and Google Maps, and thereby Google Reviews can play a huge role in directing more consumers your way.
But what’s the next step? You know that you need your content to be on Google, to be seen on Google, but what can you do to achieve that? Well, the following is a quick look at some of the more basic steps anyone can do to improve how their website, podcast, or other online presence indexes in Google search results:
How to Get Your Content Indexed on Google
- Craft effective titles, meta-titles, and descriptions. Your title is your hook; it is the first thing a person sees, and it is the first thing that Google will analyze. A boring, common title like “Best Fondue Recipes” is not going to be ranked high because there are already thousands of content pieces with a near-exact title. So instead, research your keywords and chose a long-tail keyword phrase for your title that is unique but also relevant and searchable. Long-tail keywords are phrases that are three or more words in length that are relevant to your niche. Do the same with your meta-tiles and descriptions.
- Create content around keywords. Speaking of keywords, each piece of content you create should be crafted around a specific keyword or, even better, a long-tail keyword. Creating content around specific, high-value keywords will naturally increase how often you use keywords in the content. This then boosts its relevancy ratings in Google algorithms and thereby puts you at the top of search engine rankings. Furthermore, crafting content around keywords ensures your customers get the information they are looking for. Do not bait and switch them. Instead, craft content that is exactly what your title and description say it is and stay relevant to your keywords.
- Incorporate authority content with outbound links. Naturally, it matters what type of content you are trying to get on Google. Generic material that does not offer specific, relevant information to the consumer isn’t likely to be well indexed on Google because generic material can be readily found everywhere. Someone somewhere else has already created it better than you and they have achieved more covetable front-page positions on Google. Therefore, it is essential to look at creating content as if you are creating content against a top contender. So one way to do things better is to set yourself up as an authority. Authoritative content, content that answers specific questions and does so from a place of expertise, will always receive higher rankings on Google so long as it is easily read and follows other steps like the aforementioned keyword focusing. So how do you create authoritative content? You do things like have podcast or blog interviews with an expert in your industry and then including outbound links to back-up evidence. Outbound links can also be used in other non-interview pieces and still have the impact of being more well-received on Google.
Are you frustrated with your low viewer rates? With being unable to make it on the front page for the relevant search terms in your city and region? Let our team help. Our team of experts will develop strategies to drive up your traffic and increase your digital presence. Contact us for more information on improving your online visibility.