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About Karolyn Raphael

With nearly twenty years of media and communications experience, Karolyn Raphael has taken clients from near-obscurity to recognition on a national level. Her work in strategy, media placements, PR training and community outreach includes leading business to business consulting firms, nationally-ranked healthcare systems, national trade associations, local art shows and non-profits. She’s created city-wide awareness campaigns and landed stand-out media placements in local and national news outlets. Karolyn joined the firm in 1997 as an associate and was named President in 2006. She is an advocate of work-life blend and trains team members to think like entrepreneurs.

Media Training for Entrepreneurs Workshop

What is media training? Well, when you’ve gone through it, you show up on TV and in interviews like a pro. When you haven’t had the training, this is what you will notice:

  • “Ummmm”
  • “Uhhh”
  • “Absolutely, uhhuh, yes.”
  • Lack of confidence
  • Tongue-tied talk
  • Fast talkers

REGISTER NOW for our next media training workshop for entrepreneurs

Have […]

PR 101: Growing your Business with Public Relations

Do you ever wonder why your competitors are being featured in the news when you know that you’re more of an expert on the topic than they are? Stop wondering and start taking action! Join the experts at Winger Marketing for a 90-minute, small group workshop on utilizing public relations to give your business a […]

How to Feel Prepared and Confident During Your Interview Spotlight

Being on television, radio or live on the Internet can be very nerve-wracking, especially if it’s your first time presenting in one of these mediums. Speaking or presenting, even when there isn’t an audience that you can see, is a skill that does not come naturally for most people. In fact, there is a clinical […]

Fresh Tech Maids

Challenge: Generate More Visibility and Higher Search Engine Rankings in Competitive Service Business.

Results: Reached an audience of ½ million TV viewers with media exposure. Increased organic keywords and page rankings for keywords and thereby increased the number of daily online reservations for the company.

  • Increase number of organic keywords by 39% (from 221 to 308)
  • […]

By |June 26th, 2018|Categories: Case Study|Comments Off on Fresh Tech Maids

Amdur Productions

Challenge: Launch new public Art Show at Chicago’s Navy Pier

Results: A well-attended show that drew audiences from across the Midwest and produced mega sales for exhibiting artists.

  • Secured more than $1 million value in earned media placements
  • Three “Meetup” tours conducted with 50+ attendees per tour
  • 617 tickets “sold” in advance of the event
  • More […]
By |June 26th, 2018|Categories: Case Study|Comments Off on Amdur Productions

Public Relations is an Integral Factor in Search Engine Optimization

As more businesses focus their dollars and energy on their SEO and online presence, the value of public relations for business has started to shift. It used to be that PR was synonymous with stories in the newspapers or appearances on television or radio. Only those who read the paper, or saw the story on […]

The Power of the Press Conference: Timing, Preparation, and Best Practices

“Press conference” is one of the most common marketing and media terms that those outside the industry are familiar with. And for good reason, it is a powerful tool for generating awareness about an event or organization. Because they sound rather glamorous, it can be tempting to hold a press conference for announcements […]

Marketing Budget Conundrum: How to Prioritize Your Marketing Budget for 2018

Setting budgets for your business can be one of those important to-do’s that stays at the top of your list for a long time before it gets tackled. Small businesses, especially ones where employees wear multiple hats, are often the last ones to take a deep dive into examining budgets and setting goals […]

Marketing to Millennials

Co-located Strategic Marketing Conference & IMPACT Awards Ceremony

As a marketing agency that has the privilege of working directly with healthcare systems, community hospitals, healthcare consultants, and physician educators and advisors, we have a broad perspective on the challenges frequently encountered in healthcare marketing. Next month, our President, Karolyn Raphael, has the privilege of […]

Top 5 Marketing Trends for 2017

What is your marketing strategy for 2017? As you evaluate marketing trends and try to determine how to prioritize and invest your marketing budget, keep your overall business goals in mind. Using the newest or coolest marketing trend isn’t for every business kind of like the way dying your hair pink doesn’t work for everyone. […]