As more businesses focus their dollars and energy on their SEO and online presence, the value of public relations for business has started to shift. It used to be that PR was synonymous with stories in the newspapers or appearances on television or radio. Only those who read the paper, or saw the story on […]
Setting budgets for your business can be one of those important to-do’s that stays at the top of your list for a long time before it gets tackled. Small businesses, especially ones where employees wear multiple hats, are often the last ones to take a deep dive into examining budgets and setting goals […]
As a marketing agency that has the privilege of working directly with healthcare systems, community hospitals, healthcare consultants, and physician educators and advisors, we have a broad perspective on the challenges frequently encountered in healthcare marketing. Next month, our President, Karolyn Raphael, has the privilege of […]
What is your marketing strategy for 2017? As you evaluate marketing trends and try to determine how to prioritize and invest your marketing budget, keep your overall business goals in mind. Using the newest or coolest marketing trend isn’t for every business kind of like the way dying your hair pink doesn’t work for everyone. […]
In today’s instant access, multi-platform online world, maintaining a consistent marketing message and a strong brand presence is more important than ever. With the rise of social media technology, information on your company is available at the touch of a finger, making your brand highly visible […]
Winger President Karolyn Raphael discusses in this video how Winger brings strategic thinking to creative solutions. By closely tying your business goals to our marketing efforts to ensure we deliver results that make a difference.
The fastest way to prove you are a jerk is to call yourself are a thought leader. This is my new favorite way of discussing thought leadership. Le’ts face it, not everyone can be a thought leader. You might be an expert […]
How long can you concentrate on something before becoming distracted? Some adult attention spans have been minimized to the time it takes to read a 140-character post. According to a survey from Microsoft Corp., in today’s digitized world, the average adult’s attention span is about eight seconds. Statistical data from the Pew Research Center shows […]
Giving a press interview (broadcast, radio, or internet based) can be quite daunting if you don’t have experience. Interviews can be stressful because you are potentially talking to millions of people and that kind of reach can make or break your business. The added pressure of being on camera or on air multiplies the stress. […]
With the world of marketing constantly evolving, it can be difficult to know where to invest your time and money. Is it just jumping from one new fad to the next? First it was keyword density. Then it was link building. Will content marketing also soon be a distant memory?
The one aspect that makes content marketing […]
