Public Relations

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Public Relations is an Integral Factor in Search Engine Optimization

As more businesses focus their dollars and energy on their SEO and online presence, the value of public relations for business has started to shift. It used to be that PR was synonymous with stories in the newspapers or appearances on television or radio. Only those who read the paper, or saw the story on […]

The Power of the Press Conference: Timing, Preparation, and Best Practices

“Press conference” is one of the most common marketing and media terms that those outside the industry are familiar with. And for good reason, it is a powerful tool for generating awareness about an event or organization. Because they sound rather glamorous, it can be tempting to hold a press conference for announcements […]

What Differentiates Winger Marketing?

Winger President Karolyn Raphael discusses in this video how Winger brings strategic thinking to creative solutions.  By closely tying your business goals to our marketing efforts to ensure we deliver results that make a difference.

Do You Need a PR Coach?

Your business has a marketing department but you know that most of their marketing tactics are not being maximized. In fact, your fairly certain that your 20-something staffers don’t read the newspaper at all. You might be grateful for their capacity to manage your social media channels but frustration can come easily when you evaluate […]

Does Your Business Need PR?

Marketing is an odd beast. When it comes to your business’s marketing plan, it’s very easy to get caught up in the bottom line. Numbers are a key part of any industry, and a marketing plan’s success can be measured by its ROI as it relates to customer response and market penetration.

Public Relations is one […]

Valuable Business Lessons from the Theater and Improvisation

Having been in the PR business for almost 20 years, I can tell you that it isn’t the schooling I’ve had, or the seminars that I’ve taken on pitching the media, or years of developing strategic marketing plans that have had the greatest impact on my work. The aspect of my professional training that I […]

What if Your Body Had a Voice? Hmm . . . I Thought It Did.

samsung-simbandI love working in marketing and PR. I especially love that so many of our clients are in health care. It’s an area of life that I’m not only passionate about, It actually excites me to learn more about medicine, health and our every changing health care […]

What Does Healthcare Marketing Look Like in the Wake of the Affordable Care Act

shutterstock_161954318Now that the deadline has passed for health insurance under the Affordable Care Act, many people are wondering, “What’s going to happen next?” Individuals, families, employers and those who work within the healthcare industry are greatly affected by this legislative change. Perhaps, those who are affected most […]