Is Your PR Opportunity Legit? How to Spot a Scam
Businesses beware! A handful of firms and “news” entities are out there promoting services that are technically legal but borderline unethical.
Five Ways to Make Your B2B Marketing Budget More Efficient
Is your B2B marketing budget working as hard as it can?
Here are five ways to increase the impact of your marketing spend:
Add Public Relations to the Marketing Mix:
Public relations (PR) goes hand in hand with marketing and can raise your business profile in authentic, meaningful ways. Effective B2B PR strategies include […]
The Power of Chutzpah: Why PR Professionals Need It for Success
Having chutzpah means being bold and resourceful, and finding creative solutions to challenges.
5 Signs it’s Time to Scale Your Business’s PR Approach
A common PR problem? Businesses leave PR opportunities on the table.
As an agency working with B2B and B2C clients across a range of industries, we see companies scale up their PR strategy around significant news or events. There are also less obvious […]
A Week in the Life of a PR Agency
What really goes on behind the scenes at a public relations & marketing agency? The outcome of PR agencies’ work is everywhere – press releases, bylined articles, interviews, news segments, industry recognition, and product placements – but every agency operates differently to get results. Here’s a […]
Pro Tips: Press Release Distribution
Does your business have news to share? Then it might be time to issue a press release. There are several critical ways to make sure your press release benefits your business.
1. IS IT NEWSWORTHY?
First, make sure what you are announcing is […]
B2B Public Relations Strategies for Companies Who Want to Be Seen As Thought Leaders
For B2B companies who want to be seen as thought leaders in their market space, B2B public relations is a great way to shape and sustain a brand’s image. It’s a proven marketing strategy that helps cultivate a positive reputation while increasing brand awareness. It also […]
5 Questions to Ask Before Writing a Press Release
Everything that happens with your business doesn’t deserve a spotlight. But, of course, some news does warrant a press release. Before writing and distributing a press (also called news or media) release, ask the following:
- Is my news actually newsworthy?
Is your information interesting, topical, notable and/or […]
“Get Over It” is Not an Ideal Interview Response – Are you Ready for Prime Time?
Media Training – Get Ready for Prime Time!
The media spotlight can be a pretty scary place for even the most professionally trained spokesperson, let alone an introverted entrepreneur who has never done a media interview.
“What will I say if I’m asked a question that I don’t know how to answer?”
“Have I dressed appropriately?”
“How can I […]
