How Public Relations Helps Sales Efforts
Public relations (PR) plays a crucial, often unseen role in accelerating the sales funnel. By establishing authority and building trust, PR strengthens a brand’s reputation [...]
Public relations (PR) plays a crucial, often unseen role in accelerating the sales funnel. By establishing authority and building trust, PR strengthens a brand’s reputation [...]
Businesses beware! A handful of firms and “news” entities are out there promoting services that are technically legal but borderline unethical.
Here are five ways to increase the impact of your marketing spend:
Public relations (PR) goes hand in hand with marketing and can raise your business profile in authentic, meaningful ways. Effective B2B PR strategies include […]
Having chutzpah means being bold and resourceful, and finding creative solutions to challenges.
What really goes on behind the scenes at a public relations & marketing agency? The outcome of PR agencies’ work is everywhere – press releases, bylined articles, interviews, news segments, industry recognition, and product placements – but every agency operates differently to get results. Here’s a […]
Everything that happens with your business doesn’t deserve a spotlight. But, of course, some news does warrant a press release. Before writing and distributing a press (also called news or media) release, ask the following:
Is your information interesting, topical, notable and/or […]