The Power of Chutzpah: Why PR Professionals Need It for Success
Having chutzpah means being bold and resourceful, and finding creative solutions to challenges.
Having chutzpah means being bold and resourceful, and finding creative solutions to challenges.
A common PR problem? Businesses leave PR opportunities on the table.
As an agency working with B2B and B2C clients across a range of industries, we see companies scale up their PR strategy around significant news or events. There are also less obvious […]
What really goes on behind the scenes at a public relations & marketing agency? The outcome of PR agencies’ work is everywhere – press releases, bylined articles, interviews, news segments, industry recognition, and product placements – but every agency operates differently to get results. Here’s a […]
Everything that happens with your business doesn’t deserve a spotlight. But, of course, some news does warrant a press release. Before writing and distributing a press (also called news or media) release, ask the following:
Is your information interesting, topical, notable and/or […]
The media spotlight can be a pretty scary place for even the most professionally trained spokesperson, let alone an introverted entrepreneur who has never done a media interview.
“What will I say if I’m asked a question that I don’t know how to answer?”
“Have I dressed appropriately?”
“How can I […]
As more businesses focus their dollars and energy on their SEO and online presence, the value of public relations for business has started to shift. It used to be that PR was synonymous with stories in the newspapers or appearances on television or radio. Only those who read the paper, or saw the story on […]