Public Relations

How Artificial Intelligence Will Shape the Future of Marketing



 

 

 

 

 

 

 

 

 

As a public relations and integrated marketing agency, we stay abreast of what’s new in the marketing world, and Artificial Intelligence (AI) is high on our list of marketing trends to watch.

5 Signs it’s Time to Scale Your Business’s PR Approach

A common PR problem? Businesses leave PR opportunities on the table.

As an agency working with B2B and B2C clients across a range of industries, we see companies scale up their PR strategy around significant news or events. There are also less obvious […]

A Week in the Life of a PR Agency

 

 

 

 

 

 

 

 

 

 

What really goes on behind the scenes at a public relations & marketing agency? The outcome of PR agencies’ work is everywhere – press releases, bylined articles, interviews, news segments, industry recognition, and product placements – but every agency operates differently to get results. Here’s a […]

By |October 27th, 2022|Categories: Public Relations|0 Comments

B2B Public Relations Strategies for Companies Who Want to Be Seen As Thought Leaders

 

For B2B companies who want to be seen as thought leaders in their market space, B2B public relations is a great way to shape and sustain a brand’s image. It’s a proven marketing strategy that helps cultivate a positive reputation while increasing brand awareness. It also […]

5 Questions to Ask Before Writing a Press Release

Everything that happens with your business doesn’t deserve a spotlight. But, of course, some news does warrant a press release. Before writing and distributing a press (also called news or media) release, ask the following:

  1. Is my news actually newsworthy?

Is your information interesting, topical, notable and/or […]

“Get Over It” is Not an Ideal Interview Response – Are you Ready for Prime Time?

Media Training – Get Ready for Prime Time!

The media spotlight can be a pretty scary place for even the most professionally trained spokesperson, let alone an introverted entrepreneur who has never done a media interview.

“What will I say if I’m asked a question that I don’t know how to answer?”

“Have I dressed appropriately?”

“How can I […]

How to Feel Prepared and Confident During Your Interview Spotlight

Being on television, radio or live on the Internet can be very nerve-wracking, especially if it’s your first time presenting in one of these mediums. Speaking or presenting, even when there isn’t an audience that you can see, is a skill that does not come naturally for most people. In fact, there is a clinical […]

Public Relations is an Integral Factor in Search Engine Optimization

As more businesses focus their dollars and energy on their SEO and online presence, the value of public relations for business has started to shift. It used to be that PR was synonymous with stories in the newspapers or appearances on television or radio. Only those who read the paper, or saw the story on […]

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