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B2B Public Relations Strategies for Companies Who Want to Be Seen As Thought Leaders

 

For B2B companies who want to be seen as thought leaders in their market space, B2B public relations is a great way to shape and sustain a brand’s image. It’s a proven marketing strategy that helps cultivate a positive reputation while increasing brand awareness. It also […]

5 Questions to Ask Before Writing a Press Release

Everything that happens with your business doesn’t deserve a spotlight. But, of course, some news does warrant a press release. Before writing and distributing a press (also called news or media) release, ask the following:

  1. Is my news actually newsworthy?

Is your information interesting, topical, notable and/or […]