As more businesses focus their dollars and energy on their SEO and online presence, the value of public relations for business has started to shift. It used to be that PR was synonymous with stories in the newspapers or appearances on television or radio. Only those who read the paper, or saw the story on […]
Winger’s Director of PR Alisa Bay is a wizard in the world of publicity and shares a few key tips on getting positive press. Check out her tips, then call her or come in for a meeting to see how we can drive added success to your organization.
Winger President Karolyn Raphael discusses in this video how Winger brings strategic thinking to creative solutions. By closely tying your business goals to our marketing efforts to ensure we deliver results that make a difference.
Your business has a marketing department but you know that most of their marketing tactics are not being maximized. In fact, your fairly certain that your 20-something staffers don’t read the newspaper at all. You might be grateful for their capacity to manage your social media channels but frustration can come easily when you evaluate […]
Marketing is an odd beast. When it comes to your business’s marketing plan, it’s very easy to get caught up in the bottom line. Numbers are a key part of any industry, and a marketing plan’s success can be measured by its ROI as it relates to customer response and market penetration.
Public Relations is one […]
Having been in the PR business for almost 20 years, I can tell you that it isn’t the schooling I’ve had, or the seminars that I’ve taken on pitching the media, or years of developing strategic marketing plans that have had the greatest impact on my work. The aspect of my professional training that I […]
Now that the deadline has passed for health insurance under the Affordable Care Act, many people are wondering, “What’s going to happen next?” Individuals, families, employers and those who work within the healthcare industry are greatly affected by this legislative change. Perhaps, those who are affected most […]