Does your business have news to share? Then it might be time to issue a press release. There are several critical ways to make sure your press release benefits your business.
1. IS IT NEWSWORTHY?
First, make sure what you are announcing is […]
For B2B companies who want to be seen as thought leaders in their market space, B2B public relations is a great way to shape and sustain a brand’s image. It’s a proven marketing strategy that helps cultivate a positive reputation while increasing brand awareness. It also […]
Everything that happens with your business doesn’t deserve a spotlight. But, of course, some news does warrant a press release. Before writing and distributing a press (also called news or media) release, ask the following:
Is your information interesting, topical, notable and/or […]
The media spotlight can be a pretty scary place for even the most professionally trained spokesperson, let alone an introverted entrepreneur who has never done a media interview.
“What will I say if I’m asked a question that I don’t know how to answer?”
“Have I dressed appropriately?”
“How can I […]
Being on television, radio or live on the Internet can be very nerve-wracking, especially if it’s your first time presenting in one of these mediums. Speaking or presenting, even when there isn’t an audience that you can see, is a skill that does not come naturally for most people. In fact, there is a clinical […]
