Public Relations

Five Ways to Make Your B2B Marketing Budget More Efficient

Is your B2B marketing budget working as hard as it can?

Here are five ways to increase the impact of your marketing spend:

Add Public Relations to the Marketing Mix:

Public relations (PR) goes hand in hand with marketing and can raise your business profile in authentic, meaningful ways. Effective B2B PR strategies include […]

How Artificial Intelligence Will Shape the Future of Marketing



 

 

 

 

 

 

 

 

 

As a public relations and integrated marketing agency, we stay abreast of what’s new in the marketing world, and Artificial Intelligence (AI) is high on our list of marketing trends to watch.

5 Signs it’s Time to Scale Your Business’s PR Approach

What is Your PR Strategy?

We see a very common business problem for organizations. They want PR for their business, but they don’t have a PR Strategy. Businesses leave PR opportunities on the table.

As an agency working with B2B and B2C clients across a range of industries, we […]

A Week in the Life of a PR Agency

 

 

 

 

 

 

 

 

 

 

What really goes on behind the scenes at a public relations & marketing agency? The outcome of PR agencies’ work is everywhere – press releases, bylined articles, interviews, news segments, industry recognition, and product placements – but every agency operates differently to get results. Here’s a […]

By |October 27th, 2022|Categories: Public Relations|0 Comments

Pro Tips: Press Release Distribution

 

 

 

 

 

 

 

 

 

 

Does your business have news to share? Then it might be time to issue a press release. There are several critical ways to make sure your press release benefits your business.

1. IS IT NEWSWORTHY?

First, make sure what you are announcing is […]

B2B Public Relations Strategies for Companies Who Want to Be Seen As Thought Leaders

 

For B2B companies who want to be seen as thought leaders in their market space, B2B public relations is a great way to shape and sustain a brand’s image. It’s a proven marketing strategy that helps cultivate a positive reputation while increasing brand awareness. It also […]

5 Questions to Ask Before Writing a Press Release

Everything that happens with your business doesn’t deserve a spotlight. But, of course, some news does warrant a press release. Before writing and distributing a press (also called news or media) release, ask the following:

  1. Is my news actually newsworthy?

Is your information interesting, topical, notable and/or […]

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