B2B Public Relations Strategies for Companies Who Want to Be Seen As Thought Leaders

 

For B2B companies who want to be seen as thought leaders in their market space, B2B public relations is a great way to shape and sustain a brand’s image. It’s a proven marketing strategy that helps cultivate a positive reputation while increasing brand awareness. It also […]

5 Questions to Ask Before Writing a Press Release

Everything that happens with your business doesn’t deserve a spotlight. But, of course, some news does warrant a press release. Before writing and distributing a press (also called news or media) release, ask the following:

  1. Is my news actually newsworthy?

Is your information interesting, topical, notable and/or […]

“Get Over It” is Not an Ideal Interview Response – Are you Ready for Prime Time?

Media Training – Get Ready for Prime Time!

The media spotlight can be a pretty scary place for even the most professionally trained spokesperson, let alone an introverted entrepreneur who has never done a media interview.

“What will I say if I’m asked a question that I don’t know how to answer?”

“Have I dressed appropriately?”

“How can I […]

How to Feel Prepared and Confident During Your Interview Spotlight

Being on television, radio or live on the Internet can be very nerve-wracking, especially if it’s your first time presenting in one of these mediums. Speaking or presenting, even when there isn’t an audience that you can see, is a skill that does not come naturally for most people. In fact, there is a clinical […]

Public Relations is an Integral Factor in Search Engine Optimization

As more businesses focus their dollars and energy on their SEO and online presence, the value of public relations for business has started to shift. It used to be that PR was synonymous with stories in the newspapers or appearances on television or radio. Only those who read the paper, or saw the story on […]

The Power of the Press Conference: Timing, Preparation, and Best Practices

“Press conference” is one of the most common marketing and media terms that those outside the industry are familiar with. And for good reason, it is a powerful tool for generating awareness about an event or organization. Because they sound rather glamorous, it can be tempting to hold a press conference for announcements […]

What Differentiates Winger Marketing?

Winger President Karolyn Raphael discusses in this video how Winger brings strategic thinking to creative solutions.  By closely tying your business goals to our marketing efforts to ensure we deliver results that make a difference.

Thought Leadership Must be Authentic to be Effective

Thought Leader Infographic resize 4

The fastest way to prove you are a jerk is to call yourself are a thought leader.  This is my new favorite way of discussing thought leadership. Le’ts face it, not everyone can be a thought leader. You might be an expert […]