Case Study

Cinespace Chicago Film Studios: Silver Trumpet Award-Winning Campaign

Challenge:

Implement a PR strategy to raise the profile of Cinespace Chicago Film Studios and highlight its position as a responsible neighborhood partner contributing to […]

Challenge: Generate More Visibility and Higher Search Engine Rankings in Competitive Service Business.

Results: Reached an audience of ½ million TV viewers with media exposure. Increased organic keywords and page rankings for keywords and thereby increased the number of daily online reservations for the company.

• Increase number of organic keywords by 39% (from 221 to 308)

[…]

Challenge: Launch new public Art Show at Chicago’s Navy Pier

Results: A well-attended show that drew audiences from across the Midwest and produced mega sales for exhibiting artists.

• Secured more than $1 million value in earned media placements
• Three “Meetup” tours conducted with 50+ attendees per tour
• 617 tickets “sold” in advance of the event
• More […]

Re-branding with Integrated Marketing for Geneva National

http://www.genevanationalhoa.com/

Introduced in spring of 1990, Geneva National in Lake Geneva, Wisc., was proposed as an upscale recreational-residential community, featuring custom built homes and miles of golf course and landscaped natural areas. A few years later, the community was named […]

Marketing Luxury Homes for Orren Pickell Building Group

www.pickellbuilders.com

Challenge:
In 2008, Orren Pickell Designers & Builders, one of Chicagoland’s finest suburban homebuilders, purchased over 30 acres of land on Chicago’s exclusive North Shore to build a development of nine luxurious, custom homes. The development featured one extraordinary concept house, The Scottish Manor. Winger was charged […]

Media Sponsorship for American Craft Exposition

www.americancraftexpo.org

Challenge:

The American Craft Exposition hosts one hundred and fifty diverse artists for a major sale every year. The show has been a city staple for 25 years and proceeds are donated to breast and ovarian cancer research at NorthShore University HealthSystem’s dedicated Auxiliary. Winger was charged with maximizing a […]

Health Care Media Relations for Northshore University HealthSystem

http://www.northshore.org/

Challenge:
Winger Marketing has worked closely with the NorthShore University HealthSystem (formerly Evanston Northwestern Healthcare) and its Corporate Communications Department to support it’s (at the time) three hospital system. At the time, the Integrative Medicine Program was new and it was our assignment to promote the new […]

Growing Your Trade Show

www.narbc.com

Project Description:
The North American Reptile Dealers Conference & Trade Show is the world’s largest traveling reptile conference. During its third year in Anaheim, CA the producers of the event looked to Winger Marketing to increase visibility and attendance. While the target audience of the show is reptile enthusiasts, Winger needed to look […]

Grassroots Campaign for Howard Brown Health Center

http://www.howardbrown.org

Project Description:
Howard Brown Health Center is the Midwest’s largest LGBT health services center. Its work includes the Broadway Youth Center – a walk-in clinic providing free STD and AIDS screening, as well as counseling, to gay youths and young adults. Winger Marketing sought to increase the word-of-mouth […]

B2B Marketing for Healthcare

Challenge:
An executive compensation consulting firm in the healthcare world wanted to extend the reach of its research – comprehensive annual surveys of hundreds of hospitals and health care systems on compensation trends. The firm was in the throes of a rapid growth plan. They needed marketing support and media attention that […]