Cinespace Chicago Film Studios: Silver Trumpet Award-Winning Campaign

Challenge:

Implement a PR strategy to raise the profile of Cinespace Chicago Film Studios and highlight its position as a responsible neighborhood partner contributing to Chicago’s economic health.

Results:

An initial survey of local media and Chicago residents revealed almost no awareness of Cinespace. Winger’s engagement resulted in millions of online readers, hundreds of thousands of media views, and high-profile PR placements.

  • Full Year Media Stories: 50+
  • Audience Views: 727K
  • Social Media Shares: 19.5K
  • Online Readership: 243M
  • Newswire Views: 648
  • YouTube Views: 8.99k
  • Nielsen Audience for WGN-TV Around Town: 688,813

How We Did It:

Winger created integrated, cross-platform marketing and a PR strategy across traditional and social media to generate brand awareness.

  • Generated media exposure for Cinespace’s existing corporate memberships, donations, activities, and events
  • Created brand messaging strategy and established impactful key messages across communications touchpoints
  • Media-trained employees for PR readiness
  • Built formal channels for sharing activities in social media, press releases, events, and traditional media
  • Developed community partnerships and strategically sponsored local causes
  • Forged new, collaborative media relationships for ongoing press opportunities