A good PR strategy can elevate your business and build support.

PR Strategy – Cinespace Chicago Film Studios

Cinespace Chicago Film Studios: Silver Trumpet Award-Winning Campaign

Challenge:

Implement a PR strategy to raise the profile of Cinespace Chicago Film Studios and highlight its position as a responsible neighborhood partner contributing to Chicago’s economic health.

Results:

An initial survey of local media and Chicago residents revealed almost no awareness of Cinespace. Winger’s engagement resulted in millions of online readers, hundreds of thousands of media views, and high-profile PR placements.

Full Year Media Stories: 50+
Audience Views: 727K
Social Media Shares: 19.5K
Online Readership: 243M
Newswire Views: 648
YouTube Views: 8.99k
Nielsen Audience for WGN-TV Around Town: 688,813

How We Did It:

Winger created integrated, cross-platform marketing and a PR strategy across traditional and social media to generate brand awareness.

Generated media exposure for Cinespace’s existing corporate memberships, donations, activities, and events
Created brand messaging strategy and established impactful key messages across communications touchpoints
Media-trained employees for PR readiness
Built formal channels for sharing activities in social media, press releases, events, and traditional media
Developed community partnerships and strategically sponsored local causes
Forged new, collaborative media relationships for ongoing press opportunities

About the Author: Karolyn Raphael

With nearly twenty years of media and communications experience, Karolyn Raphael has taken clients from near-obscurity to recognition on a national level. Her work in strategy, media placements, PR training and community outreach includes leading business to business consulting firms, nationally-ranked healthcare systems, national trade associations, local art shows and non-profits. She’s created city-wide awareness campaigns and landed stand-out media placements in local and national news outlets. Karolyn joined the firm in 1997 as an associate and was named President in 2006. She is an advocate of work-life blend and trains team members to think like entrepreneurs.