Cinespace Chicago Film Studios: Silver Trumpet Award-Winning Campaign


Implement a PR strategy to raise the profile of Cinespace Chicago Film Studios and highlight its position as a responsible neighborhood partner contributing to Chicago’s economic health.


An initial survey of local media and Chicago residents revealed almost no awareness of Cinespace. Winger’s engagement resulted in millions of online readers, hundreds of thousands of media views, and high-profile PR placements.

  • Full Year Media Stories: 50+
  • Audience Views: 727K
  • Social Media Shares: 19.5K
  • Online Readership: 243M
  • Newswire Views: 648
  • YouTube Views: 8.99k
  • Nielsen Audience for WGN-TV Around Town: 688,813

How We Did It:

Winger created integrated, cross-platform marketing and a PR strategy across traditional and social media to generate brand awareness.

  • Generated media exposure for Cinespace’s existing corporate memberships, donations, activities, and events
  • Created brand messaging strategy and established impactful key messages across communications touchpoints
  • Media-trained employees for PR readiness
  • Built formal channels for sharing activities in social media, press releases, events, and traditional media
  • Developed community partnerships and strategically sponsored local causes
  • Forged new, collaborative media relationships for ongoing press opportunities