B2B Marketing Archives

How Public Relations Helps Sales Efforts

B2B Marketing, Public Relations, Uncategorized

How Public Relations Helps Sales Efforts

Understanding How Public Relations Helps the Sales Funnel Public relations (PR) plays a crucial, often unseen role in accelerating the sales funnel. By establishing authority and building trust, PR strengthens a brand’s reputation right from the top of the funnel, making a strong impression when potential clients search for your business. As prospects move to the middle of the funnel, PR amplifies your owned, paid, and earned media efforts, helping customers make informed decisions with greater confidence. At the bottom of the funnel, PR can even shorten the sales cycle by creating familiarity and credibility, so clients are already positively inclined before they reach your sales team. With Winger Marketing’s extensive experience in PR, we help B2B companies create a seamless path from awareness to conversion. Discover how PR can support your business’s growth—schedule a complimentary call with Winger Marketing today.

By Karolyn Raphael|November 13th, 2024|Categories: B2B Marketing, Public Relations, Uncategorized|Tags: B2B PR, best public relations, PR Builds Trust, Public Relations and Sales|0 Comments

Is Your PR Opportunity Legit? How to Spot a Scam

B2B Marketing, Public Relations, Thought Leadership

Is Your PR Opportunity Legit? How to Spot a Scam

Businesses beware! A handful of firms and “news” entities are out there promoting services that are technically legal but borderline unethical.

By Karolyn Raphael|August 28th, 2024|Categories: B2B Marketing, Public Relations, Thought Leadership|0 Comments

Five Ways to Make Your B2B Marketing Budget More Efficient

B2B Marketing, Content Development, Content Marketing, Integrated Marketing, Public Relations

Five Ways to Make Your B2B Marketing Budget More Efficient

Is your B2B marketing budget working as hard as it can?

Here are five ways to increase the impact of your marketing spend:

Add Public Relations to the Marketing Mix:

Public relations (PR) goes hand in hand with marketing and can raise your business profile in authentic, meaningful ways. Effective B2B PR strategies include […]

By Karolyn Raphael|August 5th, 2024|Categories: B2B Marketing, Content Development, Content Marketing, Integrated Marketing, Public Relations|Tags: b2b marketing, best PR firms, best public relations, LinkedIn Marketing, Marketing Budget, marketing in a recession, PR and Marketing|0 Comments

Five Ways B2B Companies Can Leverage LinkedIn Marketing

B2B Marketing, Content Development

Five Ways B2B Companies Can Leverage LinkedIn Marketing

LinkedIn is a powerful tool for B2B marketing and business growth, but an outdated strategy may be holding you back.

Here are five reasons it’s time to update your LinkedIn Marketing approach:

By Karolyn Raphael|February 20th, 2024|Categories: B2B Marketing, Content Development|0 Comments

Why a Recession Can Be an Ideal Time to Invest in Marketing

Advertising, B2B Marketing, Small Business Marketing

Why a Recession Can Be an Ideal Time to Invest in Marketing

When a recession looms, marketing budgets are often cut first, but maintaining or increasing marketing efforts during economic downturns can be highly beneficial. Fewer companies marketing means less competition and lower advertising costs, allowing your brand to stand out more. Consistent marketing helps maintain brand recognition and trust, ensuring your company remains top of mind and stable in the eyes of consumers and B2B partners. Using this period to explore new channels and methods can enhance your reach and effectiveness.

By Karolyn Raphael|November 17th, 2022|Categories: Advertising, B2B Marketing, Small Business Marketing|Tags: b2b marketing, Marketing Budget, marketing in a recession, marketing trends|0 Comments

5 Signs it’s Time to Scale Your Business’s PR Approach

B2B Marketing, Public Relations

5 Signs it’s Time to Scale Your Business’s PR Approach

What is Your PR Strategy?

We see a very common business problem for organizations. They want PR for their business, but they don’t have a PR Strategy. Businesses leave PR opportunities on the table.

As an agency working with B2B and B2C clients across a range of industries, we […]

By Karolyn Raphael|November 8th, 2022|Categories: B2B Marketing, Public Relations|0 Comments

B2B Public Relations Strategies for Companies Who Want to Be Seen As Thought Leaders

B2B Marketing, Public Relations

B2B Public Relations Strategies for Companies Who Want to Be Seen As Thought Leaders

For B2B companies who want to be seen as thought leaders in their market space, B2B public relations is a great way to shape and sustain a brand’s image. It’s a proven marketing strategy that helps cultivate a positive reputation while increasing brand awareness. It also […]

By Karolyn Raphael|December 22nd, 2020|Categories: B2B Marketing, Public Relations|0 Comments

The Power of the Press Conference: Timing, Preparation, and Best Practices
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The Power of the Press Conference: Timing, Preparation, and Best Practices

B2B Marketing, Client Announcements, Message and Brand Development, PR Training, Public Relations

The Power of the Press Conference: Timing, Preparation, and Best Practices

“Press conference” is one of the most common marketing and media terms that those outside the industry are familiar with. And for good reason, it is a powerful tool for generating awareness about an event or organization. Because they sound rather glamorous, it can be tempting to hold a press conference for announcements […]

By Karolyn Raphael|December 7th, 2017|Categories: B2B Marketing, Client Announcements, Message and Brand Development, PR Training, Public Relations|1 Comment

Marketing Conundrum from 2018 to 2020
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Marketing Conundrum from 2018 to 2020

B2B Marketing, Content Marketing, Integrated Marketing, Market Research, Small Business Marketing

Marketing Conundrum from 2018 to 2020

Setting budgets for your business can be one of those important to-do’s that stays at the top of your list for a long time before it gets tackled. Small businesses, especially ones where employees wear multiple hats, are often the last ones to take a deep dive into examining budgets and setting goals […]

By Karolyn Raphael|December 7th, 2017|Categories: B2B Marketing, Content Marketing, Integrated Marketing, Market Research, Small Business Marketing|0 Comments

Marketing to Millennials
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Marketing to Millennials

B2B Marketing, Content Marketing, Integrated Marketing, Social Media, Thought Leadership, Uncategorized

Marketing to Millennials

As a marketing agency that has the privilege of working directly with healthcare systems, community hospitals, healthcare consultants, and physician educators and advisors, we have a broad perspective on the challenges frequently encountered in healthcare marketing. Next month, our President, Karolyn Raphael, has the privilege of […]

By Karolyn Raphael|October 18th, 2017|Categories: B2B Marketing, Content Marketing, Integrated Marketing, Social Media, Thought Leadership, Uncategorized|Tags: b2b marketing, healthcare marketing, marketing trends, millennials|0 Comments

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