Faster content creation, smarter media outreach, and real-time sentiment analysis are just the beginning. The rapid adoption of AI in public relations isn’t a trend; it’s a fundamental shift in how communications teams operate. As of 2023, 64% of PR professionals are already using AI to write social […]
Understanding How Public Relations Helps the Sales Funnel Public relations (PR) plays a crucial, often unseen role in accelerating the sales funnel. By establishing authority and building trust, PR strengthens a brand’s reputation right from the top of the funnel, making a strong impression when potential clients search for your business. As prospects move to the middle of the funnel, PR amplifies your owned, paid, and earned media efforts, helping customers make informed decisions with greater confidence. At the bottom of the funnel, PR can even shorten the sales cycle by creating familiarity and credibility, so clients are already positively inclined before they reach your sales team. With Winger Marketing’s extensive experience in PR, we help B2B companies create a seamless path from awareness to conversion. Discover how PR can support your business’s growth—schedule a complimentary call with Winger Marketing today.
Businesses beware! A handful of firms and “news” entities are out there promoting services that are technically legal but borderline unethical.
Here are five ways to increase the impact of your marketing spend:
Public relations (PR) goes hand in hand with marketing and can raise your business profile in authentic, meaningful ways. Effective B2B PR strategies include […]
LinkedIn is a powerful tool for B2B marketing and business growth, but an outdated strategy may be holding you back.
When a recession looms, marketing budgets are often cut first, but maintaining or increasing marketing efforts during economic downturns can be highly beneficial. Fewer companies marketing means less competition and lower advertising costs, allowing your brand to stand out more. Consistent marketing helps maintain brand recognition and trust, ensuring your company remains top of mind and stable in the eyes of consumers and B2B partners. Using this period to explore new channels and methods can enhance your reach and effectiveness.
We see a very common business problem for organizations. They want PR for their business, but they don’t have a PR Strategy. Businesses leave PR opportunities on the table.
As an agency working with B2B and B2C clients across a range of industries, we […]
Does your business have news to share? Then it might be time to issue a press release. There are several critical ways to make sure your press release benefits your business.
1. IS IT NEWSWORTHY?
First, make sure what you are announcing is […]
For B2B companies who want to be seen as thought leaders in their market space, B2B public relations is a great way to shape and sustain a brand’s image. It’s a proven marketing strategy that helps cultivate a positive reputation while increasing brand awareness. It also […]
“Press conference” is one of the most common marketing and media terms that those outside the industry are familiar with. And for good reason, it is a powerful tool for generating awareness about an event or organization. Because they sound rather glamorous, it can be tempting to hold a press conference for announcements […]
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