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What Differentiates Winger Marketing?

Winger President Karolyn Raphael discusses in this video how Winger brings strategic thinking to creative solutions.  By closely tying your business goals to our marketing efforts to ensure we deliver results that make a difference.

Thought Leadership Must be Authentic to be Effective

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The fastest way to prove you are a jerk is to call yourself are a thought leader.  This is my new favorite way of discussing thought leadership. Le’ts face it, not everyone can be a thought leader. You might be an expert […]

Nanosecond Marketing: Staying Fresh In A Fast Paced Atmosphere

How long can you concentrate on something before becoming distracted? Some adult attention spans have been minimized to the time it takes to read a 140-character post. According to a survey from Microsoft Corp., in today’s digitized world, the average adult’s attention span is about eight seconds. Statistical data from the Pew Research Center shows […]

Are You Ready for Prime Time? How to Deliver Powerful on Camera Interviews

Giving a press interview (broadcast, radio, or internet based) can be quite daunting if you don’t have experience. Interviews can be stressful because you are potentially talking to millions of people and that kind of reach can make or break your business. The added pressure of being on camera or on air multiplies the stress. […]