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Content Marketing: Our MAXOUT* Methodology

How can businesses ensure their marketing efforts are maximized?  Winger Marketing has developed a content marketing approach that not only increases visibility and awareness but also leverages content to create efficiencies.

MAXOUT* – MultichannelAmplification for XponentialOutreach and Ultimate Traffic

Our MAXOUT Methodology leverages the power of Multichannel Amplification to ensure your content reaches its full potential. Like a cascading waterfall, each piece of original content flows seamlessly through multiple platforms, creating a ripple effect that maximizes visibility, engagement, and lead generation. Starting with a foundational article, we use our content marketing methodology to repurpose key content across industry publications, blogs, social media, and email campaigns, allowing your message to reach key audiences at every touchpoint. This strategic content cascade ensures exponential outreach, driving ultimate traffic and meaningful results for your business.

*Trademark pending

Our human writing capabilities help ease pressure on internal resources. Winger Marketing develops your business’s key messages, including all of the elements you need for a solid content marketing strategy. Our team is experienced in developing content for websites, advertisements, press releases, marketing materials, bylines, e-newsletters, and blog posts. Our copywriting services go bridge the gap between your company’s distinct voice and your intended audience.

Sure, you can leverage AI to develop good content. However, articles and blogs developed through AI do not belong to you or your organization. The copyright laws on this topic are still evolving. While our firm embraces the benefits and efficiencies AI can bring to the table, they are not a replacement for human-engineered thought leadership and owned content.

Content is King

As content creators, we understand that illustrating your expertise and competitive advantage makes a difference to your bottom line. From technical, legal and healthcare papers to creative and insightful press releases, our team delivers content that supports thought leadership development. Content writing is a premier creative service that is a necessary part of a public relations strategy.  As media evolves, content marketing continues to gain traction. Winger Marketing leverages industry relationships to amplify content once it is published and directly drive traffic to your website. Integrating a content marketing plan into a company’s overall marketing strategy is a tactic that is smart and financially attractive for businesses that need to keep marketing budgets in check.

Blog Writing

Maintaining an active blog is a vital way to expand and enhance your online presence. We create keyword rich content tailored to your company. Our blog writing service will help boost your website’s search engine optimization and works within the best practices currently outlined by Google – so that you will see visible results. Our enthusiasm to learn about our clients’ expertise allows us to write like industry professionals. We work with you to maintain your business’s unique voice, preferences and area of authority in each post.

Blogging and blog development is part of an overall public relations strategy to develop thought leadership and to also educate potential customers and clients. By generating relevant, quality content on a regular schedule, and then leveraging that content on social media (and even within your e-mail marketing and in conversations with members of the media) you will have all the essential parts of a professional and comprehensive marketing plan.