Why a Recession Can Be an Ideal Time to Invest in Marketing
When a recession looms, marketing budgets are often cut first, but maintaining or increasing marketing efforts during economic downturns can be highly beneficial. Fewer companies marketing means less competition and lower advertising costs, allowing your brand to stand out more. Consistent marketing helps maintain brand recognition and trust, ensuring your company remains top of mind and stable in the eyes of consumers and B2B partners. Using this period to explore new channels and methods can enhance your reach and effectiveness.
Using Keywords to Improve Social Media Marketing
Social media is a powerful tool for brands, and unless there is a massive shift in users’ habits and attitudes, its value will only continue to increase in the coming years. But social media platforms are intrinsically unpredictable and can make algorithm changes at any time that […]
5 Signs You Need to Rebrand Your Business
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Your business brand is not only a symbol of value but an important tool that can enhance your company’s reputation. A good brand is easy to sell, making it possible to attract prospects, build trust, and convert them into lifetime customers.
Over the years, we’ve been involved in […]
Top 5 Marketing Trends for 2017
What is your marketing strategy for 2017? As you evaluate marketing trends and try to determine how to prioritize and invest your marketing budget, keep your overall business goals in mind. Using the newest or coolest marketing trend isn’t for every business kind of like the way dying your hair pink doesn’t work for everyone. […]
Maintaining a Consistent Approach to Branding and PR
In today’s instant access, multi-platform online world, maintaining a consistent marketing message and a strong brand presence is more important than ever. With the rise of social media technology, information on your company is available at the touch of a finger, making your brand highly visible […]
How a Golf Icon Revolutionized the World of Marketing
On September 26, Golf Hall of Famer and seven-time major winner Arnold Palmer passed away at his home in Pittsburgh. Widely regarded as one of the greatest golfers of all time, Palmer is also famous for his signature drink, half iced tea and half lemonade, which was eventually named after him. Though his contributions to […]
How Does Public Relations Training Differ From Advertising?
Winger Marketing working with WGN TV at the Winnetka Community House Many business owners find it difficult to decide where to place their hard earned marketing dollars, contemplating the differences between using their financial resources for traditional […]
Maximizing ROI of Advertising Dollars
Has your company placed ads in newspapers or on the radio only to find that nobody responds? Marketing dollars should never be squandered! Many companies think they understand what media their clients listen to, read or watch and therefore believe that buying an ad or […]
