Why a Recession Can Be an Ideal Time to Invest in Marketing










When news of a recession looms, the marketing budget is often one of the first items on the chopping block. For many companies, maintaining or even increasing marketing efforts before and during a recession can yield better results than marketing during economic booms. Here […]

Using Keywords to Improve Social Media Marketing

Social media is a powerful tool for brands, and unless there is a massive shift in users’ habits and attitudes, its value will only continue to increase in the coming years. But social media platforms are intrinsically unpredictable and can make algorithm changes at any time that […]