When news of a recession looms, the marketing budget is often one of the first items on the chopping block. For many companies, maintaining or even increasing marketing efforts before and during a recession can yield better results than marketing during economic booms. Here […]
Social media is a powerful tool for brands, and unless there is a massive shift in users’ habits and attitudes, its value will only continue to increase in the coming years. But social media platforms are intrinsically unpredictable and can make algorithm changes at any time that […]
Your business brand is not only a symbol of value but an important tool that can enhance your company’s reputation. A good brand is easy to sell, making it possible to attract prospects, build trust, and convert them into lifetime customers.