Integrated Marketing

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How to Feel Prepared and Confident During Your Interview Spotlight

Being on television, radio or live on the Internet can be very nerve-wracking, especially if it’s your first time presenting in one of these mediums. Speaking or presenting, even when there isn’t an audience that you can see, is a skill that does not come naturally for most people. In fact, there is a clinical […]

Public Relations is an Integral Factor in Search Engine Optimization

As more businesses focus their dollars and energy on their SEO and online presence, the value of public relations for business has started to shift. It used to be that PR was synonymous with stories in the newspapers or appearances on television or radio. Only those who read the paper, or saw the story on […]

Marketing Budget Conundrum: How to Prioritize Your Marketing Budget for 2018

Setting budgets for your business can be one of those important to-do’s that stays at the top of your list for a long time before it gets tackled. Small businesses, especially ones where employees wear multiple hats, are often the last ones to take a deep dive into examining budgets and setting goals […]

Marketing to Millennials

Co-located Strategic Marketing Conference & IMPACT Awards Ceremony

As a marketing agency that has the privilege of working directly with healthcare systems, community hospitals, healthcare consultants, and physician educators and advisors, we have a broad perspective on the challenges frequently encountered in healthcare marketing. Next month, our President, Karolyn Raphael, has the privilege of […]

Top 5 Marketing Trends for 2017

What is your marketing strategy for 2017? As you evaluate marketing trends and try to determine how to prioritize and invest your marketing budget, keep your overall business goals in mind. Using the newest or coolest marketing trend isn’t for every business kind of like the way dying your hair pink doesn’t work for everyone. […]

Maintaining a Consistent Approach

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In today’s instant access, multi-platform online world, maintaining a consistent marketing message is more important than ever. With the rise of social media technology, information on your company is available at the touch of a finger, making your brand highly visible to consumers throughout the world. […]

How a Golf Icon Revolutionized the World of Marketing

On September 26, Golf Hall of Famer and seven-time major winner Arnold Palmer passed away at his home in Pittsburgh. Widely regarded as one of the greatest golfers of all time, Palmer is also famous for his signature drink, half iced tea and half lemonade, which was eventually named after him. Though his contributions to […]

How to Be a Wizard: Data Analysis can seem like alchemy, but it’s not so hard to make it work magic for you

Data analysis offers a world of possibilities, but it can be intimidating. Companies like Facebook and Google use phone location data to determine how busy restaurants are at certain times of the week, and target advertisements at you based on the reading level of your comments on social media sites. Data analysis is clearly a powerful marketing tool, but does it require a […]

What Differentiates Winger Marketing?

Winger President Karolyn Raphael discusses in this video how Winger brings strategic thinking to creative solutions.  By closely tying your business goals to our marketing efforts to ensure we deliver results that make a difference.

Thought Leadership Must be Authentic to be Effective

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The fastest way to prove you are a jerk is to call yourself are a thought leader.  This is my new favorite way of discussing thought leadership. Le’ts face it, not everyone can be a thought leader. You might be an expert […]