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How to Maximize Your Marketing Goals With Email Marketing

With countless digital marketing tactics at your constant disposal, it can be hard to navigate the best ways to reach and expand your market. Although some say it’s on a downward spiral, email marketing continuously outperforms other marketing methods. By maintaining higher acquisition and retention rates, […]

Marketing to Millennials

Co-located Strategic Marketing Conference & IMPACT Awards Ceremony

As a marketing agency that has the privilege of working directly with healthcare systems, community hospitals, healthcare consultants, and physician educators and advisors, we have a broad perspective on the challenges frequently encountered in healthcare marketing. Next month, our President, Karolyn Raphael, has the privilege of […]

Thought Leadership Must be Authentic to be Effective

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The fastest way to prove you are a jerk is to call yourself are a thought leader.  This is my new favorite way of discussing thought leadership. Le’ts face it, not everyone can be a thought leader. You might be an expert […]

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