Working with the right B2B Marketing firm can change the trajectory of your business. B2B Marketing, or marketing business to business companies, includes promoting goods and services to other businesses. Key strategies include content marketing, PR, email marketing and in-person marketing.
AI isn’t replacing core strategy, but it is radically enhancing execution.
For more than 76 years, Nelson-Jameson operated as a trusted, family-owned dairy distributor, growing through word of mouth and strong client relationships. When a new president prioritized accelerated growth, the company partnered with Winger to transition from a regional "Mom & Pop" operation to a recognized industry leader. Through strategic marketing, public relations, and thought leadership initiatives, Nelson-Jameson saw an unprecedented 733% increase in share of voice, over 1.11 billion online readers, and a 931% rise in brand mentions. This case study explores the award-winning "Delivering the Exceptional" campaign, which cemented Nelson-Jameson’s reputation as a national leader in the dairy and food processing industry.
Here are five ways to increase the impact of your marketing spend:
Public relations (PR) goes hand in hand with marketing and can raise your business profile in authentic, meaningful ways. Effective B2B PR strategies include […]
When a recession looms, marketing budgets are often cut first, but maintaining or increasing marketing efforts during economic downturns can be highly beneficial. Fewer companies marketing means less competition and lower advertising costs, allowing your brand to stand out more. Consistent marketing helps maintain brand recognition and trust, ensuring your company remains top of mind and stable in the eyes of consumers and B2B partners. Using this period to explore new channels and methods can enhance your reach and effectiveness.
As a marketing agency that has the privilege of working directly with healthcare systems, community hospitals, healthcare consultants, and physician educators and advisors, we have a broad perspective on the challenges frequently encountered in healthcare marketing. Next month, our President, Karolyn Raphael, has the privilege of […]
On September 26, Golf Hall of Famer and seven-time major winner Arnold Palmer passed away at his home in Pittsburgh. Widely regarded as one of the greatest golfers of all time, Palmer is also famous for his signature drink, half iced tea and half lemonade, which was eventually named after him. Though his contributions to […]
Winger President Karolyn Raphael discusses in this video how Winger brings strategic thinking to creative solutions. Â By closely tying your business goals to our marketing efforts to ensure we deliver results that make a difference.
Your business has a marketing department but you know that most of their marketing tactics are not being maximized. In fact, your fairly certain that your 20-something staffers don’t read the newspaper at all. You might be grateful for their capacity to manage your social media channels but frustration can come easily when you evaluate […]
Marketing is a cornerstone of any successful business strategy. In B2B Marketing one of the most effective approaches to take is to use a case study as an example. A case study allows you to identify an issue, demonstrate how the issue was addressed, and highlight the end results. This works well in […]
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