b2b marketing

Five Ways to Make Your B2B Marketing Budget More Efficient

Is your B2B marketing budget working as hard as it can?

Here are five ways to increase the impact of your marketing spend:

Add Public Relations to the Marketing Mix:

Public relations (PR) goes hand in hand with marketing and can raise your business profile in authentic, meaningful ways. Effective B2B PR strategies include […]

Why a Recession Can Be an Ideal Time to Invest in Marketing

When a recession looms, marketing budgets are often cut first, but maintaining or increasing marketing efforts during economic downturns can be highly beneficial. Fewer companies marketing means less competition and lower advertising costs, allowing your brand to stand out more. Consistent marketing helps maintain brand recognition and trust, ensuring your company remains top of mind and stable in the eyes of consumers and B2B partners. Using this period to explore new channels and methods can enhance your reach and effectiveness.

Marketing to Millennials

Co-located Strategic Marketing Conference & IMPACT Awards Ceremony

As a marketing agency that has the privilege of working directly with healthcare systems, community hospitals, healthcare consultants, and physician educators and advisors, we have a broad perspective on the challenges frequently encountered in healthcare marketing. Next month, our President, Karolyn Raphael, has the privilege of […]

How a Golf Icon Revolutionized the World of Marketing

On September 26, Golf Hall of Famer and seven-time major winner Arnold Palmer passed away at his home in Pittsburgh. Widely regarded as one of the greatest golfers of all time, Palmer is also famous for his signature drink, half iced tea and half lemonade, which was eventually named after him. Though his contributions to […]

What Differentiates Winger Marketing?

Winger President Karolyn Raphael discusses in this video how Winger brings strategic thinking to creative solutions.  By closely tying your business goals to our marketing efforts to ensure we deliver results that make a difference.

Do You Need a PR Coach?

Your business has a marketing department but you know that most of their marketing tactics are not being maximized. In fact, your fairly certain that your 20-something staffers don’t read the newspaper at all. You might be grateful for their capacity to manage your social media channels but frustration can come easily when you evaluate […]

Strategies for B2B Marketing and Public Relations: Case Studies

Marketing is a cornerstone of any successful business strategy. In B2B Marketing one of the most effective approaches to take is to use a case study as an example. A case study allows you to identify an issue, demonstrate how the issue was addressed, and highlight the end results. This works well in […]

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