b2b marketing Archives

Case Study: Enhancing Nelson-Jameson’s Brand Awareness

Case Study

Case Study: Enhancing Nelson-Jameson’s Brand Awareness

For more than 76 years, Nelson-Jameson operated as a trusted, family-owned dairy distributor, growing through word of mouth and strong client relationships. When a new president prioritized accelerated growth, the company partnered with Winger to transition from a regional "Mom & Pop" operation to a recognized industry leader. Through strategic marketing, public relations, and thought leadership initiatives, Nelson-Jameson saw an unprecedented 733% increase in share of voice, over 1.11 billion online readers, and a 931% rise in brand mentions. This case study explores the award-winning "Delivering the Exceptional" campaign, which cemented Nelson-Jameson’s reputation as a national leader in the dairy and food processing industry.

By Karolyn Raphael|February 10th, 2025|Categories: Case Study|Tags: b2b marketing, case study|0 Comments

Five Ways to Make Your B2B Marketing Budget More Efficient

B2B Marketing, Content Development, Content Marketing, Integrated Marketing, Public Relations

Five Ways to Make Your B2B Marketing Budget More Efficient

Is your B2B marketing budget working as hard as it can?

Here are five ways to increase the impact of your marketing spend:

Add Public Relations to the Marketing Mix:

Public relations (PR) goes hand in hand with marketing and can raise your business profile in authentic, meaningful ways. Effective B2B PR strategies include […]

By Karolyn Raphael|August 5th, 2024|Categories: B2B Marketing, Content Development, Content Marketing, Integrated Marketing, Public Relations|Tags: b2b marketing, best PR firms, best public relations, LinkedIn Marketing, Marketing Budget, marketing in a recession, PR and Marketing|0 Comments

Why a Recession Can Be an Ideal Time to Invest in Marketing

Advertising, B2B Marketing, Small Business Marketing

Why a Recession Can Be an Ideal Time to Invest in Marketing

When a recession looms, marketing budgets are often cut first, but maintaining or increasing marketing efforts during economic downturns can be highly beneficial. Fewer companies marketing means less competition and lower advertising costs, allowing your brand to stand out more. Consistent marketing helps maintain brand recognition and trust, ensuring your company remains top of mind and stable in the eyes of consumers and B2B partners. Using this period to explore new channels and methods can enhance your reach and effectiveness.

By Karolyn Raphael|November 17th, 2022|Categories: Advertising, B2B Marketing, Small Business Marketing|Tags: b2b marketing, Marketing Budget, marketing in a recession, marketing trends|0 Comments

Marketing to Millennials
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Marketing to Millennials

B2B Marketing, Content Marketing, Integrated Marketing, Social Media, Thought Leadership, Uncategorized

Marketing to Millennials

As a marketing agency that has the privilege of working directly with healthcare systems, community hospitals, healthcare consultants, and physician educators and advisors, we have a broad perspective on the challenges frequently encountered in healthcare marketing. Next month, our President, Karolyn Raphael, has the privilege of […]

By Karolyn Raphael|October 18th, 2017|Categories: B2B Marketing, Content Marketing, Integrated Marketing, Social Media, Thought Leadership, Uncategorized|Tags: b2b marketing, healthcare marketing, marketing trends, millennials|0 Comments

How a Golf Icon Revolutionized the World of Marketing

On September 26, Golf Hall of Famer and seven-time major winner Arnold Palmer passed away at his home in Pittsburgh. Widely regarded as one of the greatest golfers of all time, Palmer is also famous for his signature drink, half iced tea and half lemonade, which was eventually named after him. Though his contributions to […]

By Karolyn Raphael|September 26th, 2016|Categories: Advertising, Integrated Marketing|Tags: Advertising, b2b marketing, content marketing, Marketing|0 Comments

What Differentiates Winger Marketing?

Winger President Karolyn Raphael discusses in this video how Winger brings strategic thinking to creative solutions. By closely tying your business goals to our marketing efforts to ensure we deliver results that make a difference.

By Karolyn Raphael|August 1st, 2016|Categories: Content Development, Content Marketing, Integrated Marketing, Public Relations, Social Media|Tags: b2b marketing, content marketing, Integrated Marketing, marketing trends, PR, social media marketing|0 Comments

Do You Need a PR Coach?
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Do You Need a PR Coach?

B2B Marketing, Integrated Marketing, PR Training, Public Relations, Small Business Marketing, Uncategorized

Do You Need a PR Coach?

Your business has a marketing department but you know that most of their marketing tactics are not being maximized. In fact, your fairly certain that your 20-something staffers don’t read the newspaper at all. You might be grateful for their capacity to manage your social media channels but frustration can come easily when you evaluate […]

By Karolyn Raphael|February 25th, 2016|Categories: B2B Marketing, Integrated Marketing, PR Training, Public Relations, Small Business Marketing, Uncategorized|Tags: b2b marketing, content marketing, Integrated Marketing, marketing trends, PR Coach|1 Comment

Strategies for B2B Marketing and Public Relations: Case Studies
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Strategies for B2B Marketing and Public Relations: Case Studies

B2B Marketing, Small Business Marketing, Uncategorized

Strategies for B2B Marketing and Public Relations: Case Studies

Marketing is a cornerstone of any successful business strategy. In B2B Marketing one of the most effective approaches to take is to use a case study as an example. A case study allows you to identify an issue, demonstrate how the issue was addressed, and highlight the end results. This works well in […]

By Karolyn Raphael|February 25th, 2016|Categories: B2B Marketing, Small Business Marketing, Uncategorized|Tags: b2b marketing, case study, content marketing, Integrated Marketing, marketing trends, PR|0 Comments

b2b marketing

Case Study: Enhancing Nelson-Jameson’s Brand Awareness

Five Ways to Make Your B2B Marketing Budget More Efficient

Why a Recession Can Be an Ideal Time to Invest in Marketing

Marketing to Millennials

Do You Need a PR Coach?

Strategies for B2B Marketing and Public Relations: Case Studies

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