The Power of Chutzpah: Why PR Professionals Need It for Success
Having chutzpah means being bold and resourceful, and finding creative solutions to challenges.
5 Questions to Ask Before Writing a Press Release
Everything that happens with your business doesn’t deserve a spotlight. But, of course, some news does warrant a press release. Before writing and distributing a press (also called news or media) release, ask the following:
- Is my news actually newsworthy?
Is your information interesting, topical, notable and/or […]
How to Feel Prepared and Confident During Your Interview Spotlight
Being on television, radio or live on the Internet can be very nerve-wracking, especially if it’s your first time presenting in one of these mediums. Speaking or presenting, even when there isn’t an audience that you can see, is a skill that does not come naturally for most people. In fact, there is a clinical […]
Public Relations is an Integral Factor in Search Engine Optimization
As more businesses focus their dollars and energy on their SEO and online presence, the value of public relations for business has started to shift. It used to be that PR was synonymous with stories in the newspapers or appearances on television or radio. Only those who read the paper, or saw the story on […]
What Differentiates Winger Marketing?
Winger President Karolyn Raphael discusses in this video how Winger brings strategic thinking to creative solutions. Â By closely tying your business goals to our marketing efforts to ensure we deliver results that make a difference.
Strategies for B2B Marketing and Public Relations: Case Studies
Marketing is a cornerstone of any successful business strategy. In B2B Marketing one of the most effective approaches to take is to use a case study as an example. A case study allows you to identify an issue, demonstrate how the issue was addressed, and highlight the end results. This works well in […]
Valuable Business Lessons from the Theater and Improvisation
Having been in the PR business for almost 20 years, I can tell you that it isn’t the schooling I’ve had, or the seminars that I’ve taken on pitching the media, or years of developing strategic marketing plans that have had the greatest impact on my work. The aspect of my professional training that I […]
