case study

Case Study: Enhancing Nelson-Jameson’s Brand Awareness

For more than 76 years, Nelson-Jameson operated as a trusted, family-owned dairy distributor, growing through word of mouth and strong client relationships. When a new president prioritized accelerated growth, the company partnered with Winger to transition from a regional "Mom & Pop" operation to a recognized industry leader. Through strategic marketing, public relations, and thought leadership initiatives, Nelson-Jameson saw an unprecedented 733% increase in share of voice, over 1.11 billion online readers, and a 931% rise in brand mentions. This case study explores the award-winning "Delivering the Exceptional" campaign, which cemented Nelson-Jameson’s reputation as a national leader in the dairy and food processing industry.

By |February 10th, 2025|Categories: Case Study|Tags: , |0 Comments

Strategies for B2B Marketing and Public Relations: Case Studies

Marketing is a cornerstone of any successful business strategy. In B2B Marketing one of the most effective approaches to take is to use a case study as an example. A case study allows you to identify an issue, demonstrate how the issue was addressed, and highlight the end results. This works well in […]

Go to Top