How Public Relations Helps Sales Efforts
Public relations (PR) plays a crucial, often unseen role in accelerating the sales funnel. By establishing authority and building trust, PR strengthens a brand’s reputation [...]
Five Ways to Make Your B2B Marketing Budget More Efficient
Is your B2B marketing budget working as hard as it can?
Here are five ways to increase the impact of your marketing spend:
Add Public Relations to the Marketing Mix:
Public relations (PR) goes hand in hand with marketing and can raise your business profile in authentic, meaningful ways. Effective B2B PR strategies include […]
The Power of Chutzpah: Why PR Professionals Need It for Success
Having chutzpah means being bold and resourceful, and finding creative solutions to challenges.
