Marketing Budget

Five Ways to Make Your B2B Marketing Budget More Efficient

Is your B2B marketing budget working as hard as it can?

Here are five ways to increase the impact of your marketing spend:

Add Public Relations to the Marketing Mix:

Public relations (PR) goes hand in hand with marketing and can raise your business profile in authentic, meaningful ways. Effective B2B PR strategies include […]

Why a Recession Can Be an Ideal Time to Invest in Marketing

When a recession looms, marketing budgets are often cut first, but maintaining or increasing marketing efforts during economic downturns can be highly beneficial. Fewer companies marketing means less competition and lower advertising costs, allowing your brand to stand out more. Consistent marketing helps maintain brand recognition and trust, ensuring your company remains top of mind and stable in the eyes of consumers and B2B partners. Using this period to explore new channels and methods can enhance your reach and effectiveness.

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