Integrated Marketing

Thought Leadership Must be Authentic to be Effective

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The fastest way to prove you are a jerk is to call yourself are a thought leader.  This is my new favorite way of discussing thought leadership. Le’ts face it, not everyone can be a thought leader. You might be an expert […]

Do You Need a PR Coach?

Your business has a marketing department but you know that most of their marketing tactics are not being maximized. In fact, your fairly certain that your 20-something staffers don’t read the newspaper at all. You might be grateful for their capacity to manage your social media channels but frustration can come easily when you evaluate […]

10 Signs that Your Business Needs Professional Marketing Help

Many companies believe that they can do their business marketing in-house, especially if the majority of their marketing is going to be done online. However, online marketing requires much more thought and effort than simply creating a website and setting up a social media account. Because of this, you may want to consider obtaining professional […]

What if Your Body Had a Voice? Hmm . . . I Thought It Did.

samsung-simbandI love working in marketing and PR. I especially love that so many of our clients are in health care. It’s an area of life that I’m not only passionate about, It actually excites me to learn more about medicine, health and our every changing health care […]

What Does Healthcare Marketing Look Like in the Wake of the Affordable Care Act

shutterstock_161954318Now that the deadline has passed for health insurance under the Affordable Care Act, many people are wondering, “What’s going to happen next?” Individuals, families, employers and those who work within the healthcare industry are greatly affected by this legislative change. Perhaps, those who are affected most […]

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