Case studies are all about results:

Fresh Tech Maids

Challenge: Generate More Visibility and Higher Search Engine Rankings in Competitive Service Business.

Results: Reached an audience of ½ million TV viewers with media exposure. Increased organic keywords and page rankings for keywords and thereby increased the number of daily online reservations for the company.

  • Increase number of organic keywords by 39% (from 221 to 308)
  • Delivered 128 online news stories and postings on third party websites for the businesses.
  • Produced 28 blogs and 11 press releases over the course of ten months.
  • Reached more than 6,349 Facebook viewers on organic blog related posts.
  • 67% increase number of keywords on page one in Google (from 18 – 30).

How we did it:

  • We developed a mixed-media PR strategy to promote chemical-free cleaning.
    • Researched trending topics and keywords for digital content
    • Developed weekly blogs with internal and outbound hyperlinks
    • Developed infographics on trending topics
    • Shared blog posts on social media channels
    • Developed an online give-away contest to collect emails of contestants
    • Secured placement of contest on third party blogs
By |June 26th, 2018|Categories: Case Study|Comments Off on Fresh Tech Maids

Amdur Productions

Challenge: Launch new public Art Show at Chicago’s Navy Pier

Results: A well-attended show that drew audiences from across the Midwest and produced mega sales for exhibiting artists.

  • Secured more than $1 million value in earned media placements
  • Three “Meetup” tours conducted with 50+ attendees per tour
  • 617 tickets “sold” in advance of the event
  • More than 500 new “Meetup” members registered within a month of program launch
  • Facebook event page received 2,400 “interested” and 422 confirmed attendees
  • More than 100 early-birds showed up each day for give-away incentive
  • 1256 referral clicks delivered from media and website placements to Amdur Productions website in 30 days leading up to the show

What we did: We developed an integrated approach to publicity that incorporated traditional media, online engagement and grassroots marketing efforts

  • Secured media stories on television, radio, print and online news
  • Secured calendar listings for events on nearly 100 websites
  • Created “Art Lovers VIP” Club with member benefits
  • Create Art Lovers Meet-Up Group online and with live events at each show
  • Sold “free” tickets through Event Brite to project attendance and secure information on attendees
  • Created and promoted event page on Facebook
  • Developed early-bird give-away incentive
By |June 26th, 2018|Categories: Case Study|Comments Off on Amdur Productions

Geneva National

Re-branding with Integrated Marketing for Geneva National

http://www.genevanationalhoa.com/

geneva-national-resort-logoIntroduced in spring of 1990, Geneva National in Lake Geneva, Wisc., was proposed as an upscale recreational-residential community, featuring custom built homes and miles of golf course and landscaped natural areas. A few years later, the community was named a “failed property.” Winger worked with Keefe Real Estate, the agency that represented Geneva National, to boost visibility among the right demographic of home buyers.

Our Solution:

  • A strategic advertising and media placement plan transformed this community.
  • Winger mobilized our long-standing relationships with real estate publications, both trade and consumer, in Lake Geneva and in the surrounding Chicagoland market.
  • With our guidance, Keefe and Geneva National reached a new market and a better fit: second home and vacation home buyers.

Results:

  • During our three-year term of service and an unprecedented boom in the real estate market, Winger helped turn the company into one of the most sought-after second-home developments in the Midwest.
  • Where to Retire Magazine has repeatedly ranked Geneva National as one of “America’s 100 Best Master-Planned Communities” and one of the best communities in which to retire.

Other Design/Build Clients We Serve

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By |August 15th, 2014|Categories: Case Study|0 Comments

Orren Pickell Building Group

Marketing Luxury Homes for Orren Pickell Building Group

www.pickellbuilders.com

Challenge:
In 2008, Orren Pickell Designers & Builders, one of Chicagoland’s finest suburban homebuilders, purchased over 30 acres of land on Chicago’s exclusive North Shore to build a development of nine luxurious, custom homes. The development featured one extraordinary concept house, The Scottish Manor. Winger was charged with promoting The Scottish Manor during a devastating real estate slump. Generating buzz and visibility was key to securing sales and maintaining Pickell’s upstanding reputation.

Our Solution:

  • In order to maximize exposure of the home, Winger partnered with a powerful third party, Chicago Home+Garden magazine.
  • Winger recommended and implemented a strategic advertising campaign targeting affluent clients, whose buying power typically holds steady in economic slumps, particularly for luxury or second homes.
  • An aggressive public relations initiative garnered local and national recognition for the firm and the new development.
  • To celebrate the grand opening of the highly anticipated concept house in the development, Winger planned an extraordinary party at the home, subsidized by Pickell’s vendors.
  • While many of the real estate reporters continued to highlight the dismal state of the market, Winger developed unique stories about the home to ensure publication.

Results:

  • The Scottish Manor, the “model” home […]
By |August 15th, 2014|Categories: Case Study|0 Comments

Media Sponsorship – The American Craft Exposition

Media Sponsorship for American Craft Exposition

www.americancraftexpo.org

Challenge:

The American Craft Exposition hosts one hundred and fifty diverse artists for a major sale every year. The show has been a city staple for 25 years and proceeds are donated to breast and ovarian cancer research at NorthShore University HealthSystem’s dedicated Auxiliary. Winger was charged with maximizing a minimal ad buy for this long-standing client.

Our Solution:
wgn-am2009-150wide

  • Winger chose to partner with WGN-AM Radio, one the city’s highest rated stations which would reach our target market of educated, affluent females who are passionate about the arts.
  • Our minimal ad buy resulted in over a dozen pro-bono on-air mentions of the American Craft Exposition. How did we do it?
  • First, Winger met in person with well-loved WGN radio hosts Kathy and Judy to share information about the show and its cause. Together, we strategized on how they could participate.
  • We proposed that they co-host an innovative online auction, selling pieces of craft that Kathy and Judy created with the help of local artists from the show. They proudly promoted their work on-air and the station’s website.
  • Radio stations in particular are looking for creative ways to […]
By |August 15th, 2014|Categories: Case Study|0 Comments

Media Relations – NorthShore University HealthSystem

Health Care Media Relations for Northshore University HealthSystem

http://www.northshore.org/

Challenge:
Winger Marketing has worked closely with the NorthShore University HealthSystem (formerly Evanston Northwestern Healthcare) and its Corporate Communications Department to support it’s (at the time) three hospital system. At the time, the Integrative Medicine Program was new and it was our assignment to promote the new service line and create awareness for its new director. In response to the ongoing debate about the merits of integrative medicine, we developed a media relations campaign to dispel myths about this type of care.

Our Solution:

  • Winger developed strategic key messages that demonstrated the importance of complementary and alternative medicine practices.
  • Publicity materials that highlighted the advantages of integrative medicine were created and distributed.
  • We arranged a luncheon in which the famous “father” of integrative medicine, Dr. Andrew Weil, spoke. Dr. Weil discussed the innumerable benefits of incorporating this type of program into a hospital setting.

Results:

  • Dr. Weil’s luncheon was a sold-out success. The talk was attended by the hospital’s target audience of elite philanthropists.
  • Key media representatives, including the senior editor of Chicago magazine, were invited and attended.
  • Winger Marketing used the topic of integrative medicine to generate a cover story for the annual “medical” […]
By |August 15th, 2014|Categories: Case Study|0 Comments