Case studies are all about results:

Fresh Tech Maids

Challenge: Generate More Visibility and Higher Search Engine Rankings in Competitive Service Business.

Results: Reached an audience of ½ million TV viewers with media exposure. Increased organic keywords and page rankings for keywords and thereby increased the number of daily online reservations for the company.

  • Increase number of organic keywords by 39% (from 221 to 308)
  • Delivered 128 online news stories and postings on third party websites for the businesses.
  • Produced 28 blogs and 11 press releases over the course of ten months.
  • Reached more than 6,349 Facebook viewers on organic blog related posts.
  • 67% increase number of keywords on page one in Google (from 18 – 30).

How we did it:

  • We developed a mixed-media PR strategy to promote chemical-free cleaning.
    • Researched trending topics and keywords for digital content
    • Developed weekly blogs with internal and outbound hyperlinks
    • Developed infographics on trending topics
    • Shared blog posts on social media channels
    • Developed an online give-away contest to collect emails of contestants
    • Secured placement of contest on third party blogs
By |June 26th, 2018|Categories: Case Study|Comments Off on Fresh Tech Maids

Amdur Productions

Challenge: Launch new public Art Show at Chicago’s Navy Pier

Results: A well-attended show that drew audiences from across the Midwest and produced mega sales for exhibiting artists.

  • Secured more than $1 million value in earned media placements
  • Three “Meetup” tours conducted with 50+ attendees per tour
  • 617 tickets “sold” in advance of the event
  • More than 500 new “Meetup” members registered within a month of program launch
  • Facebook event page received 2,400 “interested” and 422 confirmed attendees
  • More than 100 early-birds showed up each day for give-away incentive
  • 1256 referral clicks delivered from media and website placements to Amdur Productions website in 30 days leading up to the show

What we did: We developed an integrated approach to publicity that incorporated traditional media, online engagement and grassroots marketing efforts

  • Secured media stories on television, radio, print and online news
  • Secured calendar listings for events on nearly 100 websites
  • Created “Art Lovers VIP” Club with member benefits
  • Create Art Lovers Meet-Up Group online and with live events at each show
  • Sold “free” tickets through Event Brite to project attendance and secure information on attendees
  • Created and promoted event page on Facebook
  • Developed early-bird give-away incentive
By |June 26th, 2018|Categories: Case Study|Comments Off on Amdur Productions

Geneva National

Re-branding with Integrated Marketing for Geneva National

http://www.genevanationalhoa.com/

geneva-national-resort-logoIntroduced in spring of 1990, Geneva National in Lake Geneva, Wisc., was proposed as an upscale recreational-residential community, featuring custom built homes and miles of golf course and landscaped natural areas. A few years later, the community was named a “failed property.” Winger worked with Keefe Real Estate, the agency that represented Geneva National, to boost visibility among the right demographic of home buyers.

Our Solution:

  • A strategic advertising and media placement plan transformed this community.
  • Winger mobilized our long-standing relationships with real estate publications, both trade and consumer, in Lake Geneva and in the surrounding Chicagoland market.
  • With our guidance, Keefe and Geneva National reached a new market and a better fit: second home and vacation home buyers.

Results:

  • During our three-year term of service and an unprecedented boom in the real estate market, Winger helped turn the company into one of the most sought-after second-home developments in the Midwest.
  • Where to Retire Magazine has repeatedly ranked Geneva National as one of “America’s 100 Best Master-Planned Communities” and one of the best communities in which to retire.

Other Design/Build Clients We Serve

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By |August 15th, 2014|Categories: Case Study|0 Comments

Orren Pickell Building Group

Marketing Luxury Homes for Orren Pickell Building Group

www.pickellbuilders.com

Challenge:
In 2008, Orren Pickell Designers & Builders, one of Chicagoland’s finest suburban homebuilders, purchased over 30 acres of land on Chicago’s exclusive North Shore to build a development of nine luxurious, custom homes. The development featured one extraordinary concept house, The Scottish Manor. Winger was charged with promoting The Scottish Manor during a devastating real estate slump. Generating buzz and visibility was key to securing sales and maintaining Pickell’s upstanding reputation.

Our Solution:

  • In order to maximize exposure of the home, Winger partnered with a powerful third party, Chicago Home+Garden magazine.
  • Winger recommended and implemented a strategic advertising campaign targeting affluent clients, whose buying power typically holds steady in economic slumps, particularly for luxury or second homes.
  • An aggressive public relations initiative garnered local and national recognition for the firm and the new development.
  • To celebrate the grand opening of the highly anticipated concept house in the development, Winger planned an extraordinary party at the home, subsidized by Pickell’s vendors.
  • While many of the real estate reporters continued to highlight the dismal state of the market, Winger developed unique stories about the home to ensure publication.

Results:

  • The Scottish Manor, the “model” home […]
By |August 15th, 2014|Categories: Case Study|0 Comments