The Power of Chutzpah: Why PR Professionals Need It for Success
Having chutzpah means being bold and resourceful, and finding creative solutions to challenges.
5 Questions to Ask Before Writing a Press Release
Everything that happens with your business doesn’t deserve a spotlight. But, of course, some news does warrant a press release. Before writing and distributing a press (also called news or media) release, ask the following:
- Is my news actually newsworthy?
Is your information interesting, topical, notable and/or […]
Public Relations is an Integral Factor in Search Engine Optimization
As more businesses focus their dollars and energy on their SEO and online presence, the value of public relations for business has started to shift. It used to be that PR was synonymous with stories in the newspapers or appearances on television or radio. Only those who read the paper, or saw the story on […]