Here are five ways to increase the impact of your marketing spend:
Public relations (PR) goes hand in hand with marketing and can raise your business profile in authentic, meaningful ways. Effective B2B PR strategies include […]
LinkedIn is a powerful tool for B2B marketing and business growth, but an outdated strategy may be holding you back.
Winger President Karolyn Raphael discusses in this video how Winger brings strategic thinking to creative solutions. Â By closely tying your business goals to our marketing efforts to ensure we deliver results that make a difference.
The fastest way to prove you are a jerk is to call yourself are a thought leader.  This is my new favorite way of discussing thought leadership. Le’ts face it, not everyone can be a thought leader. You might be an expert […]
How long can you concentrate on something before becoming distracted? Some adult attention spans have been minimized to the time it takes to read a 140-character post. According to a survey from Microsoft Corp., in today’s digitized world, the average adult’s attention span is about eight seconds. Statistical data from […]
Giving a press interview (broadcast, radio, or internet based) can be quite daunting if you don’t have experience. Interviews can be stressful because you are potentially talking to millions of people and that kind of reach can make or break your business. The added pressure of being on camera or on air multiplies the stress. […]
As you develop your digital marketing campaign, you seek out the best marketing tactics to grow your business through the power of the web. For this, content marketing has emerged as one of the best tactics to market a business online. However, your business faces unique challenges, so you may be wondering what is content marketing going […]
Many companies believe that they can do their business marketing in-house, especially if the majority of their marketing is going to be done online. However, online marketing requires much more thought and effort than simply creating a website and setting up a social media account. Because of this, you may want to consider obtaining professional […]
I love working in marketing and PR. I especially love that so many of our clients are in health care. It’s an area of life that I’m not only passionate about, It actually excites me to learn more about medicine, health and our every changing health care […]
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