What is your marketing strategy for 2017? As you evaluate marketing trends and try to determine how to prioritize and invest your marketing budget, keep your overall business goals in mind. Using the newest or coolest marketing trend isn’t for every business kind of like the way dying your hair pink doesn’t work for everyone. […]
In today’s instant access, multi-platform online world, maintaining a consistent marketing message and a strong brand presence is more important than ever. With the rise of social media technology, information on your company is available at the touch of a finger, making your brand highly visible […]
Winger’s Director of PR Alisa Bay is a wizard in the world of publicity and shares a few key tips on getting positive press.  Check out her tips, then call her or come in for a meeting to see how we can drive added success to your organization.
Senior Account Executive Anthony Barranco is interviewed by Karolyn Raphael. Â Anthony brings a broad range of experience to Winger and always has his pulse on what the next in the world of communications.
On September 26, Golf Hall of Famer and seven-time major winner Arnold Palmer passed away at his home in Pittsburgh. Widely regarded as one of the greatest golfers of all time, Palmer is also famous for his signature drink, half iced tea and half lemonade, which was eventually named after him. Though his contributions to […]
Kate Koziol, director of growth strategies, talks to Winger’s new, and very talented, graphic designer Chris Walls about good design.  You will see Chris’ works on Winger client websites, collateral, tradeshow booths, infographics and much more.
Data analysis offers a world of possibilities, but it can be intimidating. Companies like Facebook and Google use phone location data to determine how busy restaurants are at certain times of the week, and target advertisements at you based on the reading level of your comments on social media sites. Data analysis is clearly a powerful marketing tool, but does it require a […]
Winger President Karolyn Raphael discusses in this video how Winger brings strategic thinking to creative solutions. Â By closely tying your business goals to our marketing efforts to ensure we deliver results that make a difference.
The fastest way to prove you are a jerk is to call yourself are a thought leader.  This is my new favorite way of discussing thought leadership. Le’ts face it, not everyone can be a thought leader. You might be an expert […]
Within social media, a sort of caste system has emerged with LinkedIn taking a dignified position, Twitter embracing an often scrappy tone and Facebook owning the middle ground. However, even within LinkedIn, there is a sub-caste system with newbies and seasoned pros. While LinkedIn provides a great tool for networking and job searching, […]
