AI and Public Relations: AI Delivers Speed, But Only Human Strategy Delivers Impact
AI isn’t replacing core strategy, but it is radically enhancing execution.
How Public Relations Helps Sales Efforts
Public relations (PR) plays a crucial, often unseen role in accelerating the sales funnel. By establishing authority and building trust, PR strengthens a brand’s reputation [...]
Is Your PR Opportunity Legit? How to Spot a Scam
Businesses beware! A handful of firms and “news” entities are out there promoting services that are technically legal but borderline unethical.
Five Ways to Make Your B2B Marketing Budget More Efficient
Is your B2B marketing budget working as hard as it can?
Here are five ways to increase the impact of your marketing spend:
Add Public Relations to the Marketing Mix:
Public relations (PR) goes hand in hand with marketing and can raise your business profile in authentic, meaningful ways. Effective B2B PR strategies include […]
Five Ways B2B Companies Can Leverage LinkedIn Marketing
LinkedIn is a powerful tool for B2B marketing and business growth, but an outdated strategy may be holding you back.
Here are five reasons it’s time to update your LinkedIn Marketing approach:
Why a Recession Can Be an Ideal Time to Invest in Marketing
When a recession looms, marketing budgets are often cut first, but maintaining or increasing marketing efforts during economic downturns can be highly beneficial. Fewer companies marketing means less competition and lower advertising costs, allowing your brand to stand out more. Consistent marketing helps maintain brand recognition and trust, ensuring your company remains top of mind and stable in the eyes of consumers and B2B partners. Using this period to explore new channels and methods can enhance your reach and effectiveness.
5 Signs it’s Time to Scale Your Business’s PR Approach
What is Your PR Strategy?
We see a very common business problem for organizations. They want PR for their business, but they don’t have a PR Strategy. Businesses leave PR opportunities on the table.
As an agency working with B2B and B2C clients across a range of industries, we […]
Pro Tips: Press Release Distribution
Does your business have news to share? Then it might be time to issue a press release. There are several critical ways to make sure your press release benefits your business.
1. IS IT NEWSWORTHY?
First, make sure what you are announcing is […]
B2B Public Relations Strategies for Companies Who Want to Be Seen As Thought Leaders
For B2B companies who want to be seen as thought leaders in their market space, B2B public relations is a great way to shape and sustain a brand’s image. It’s a proven marketing strategy that helps cultivate a positive reputation while increasing brand awareness. It also […]
The Power of the Press Conference: Timing, Preparation, and Best Practices
“Press conference” is one of the most common marketing and media terms that those outside the industry are familiar with. And for good reason, it is a powerful tool for generating awareness about an event or organization. Because they sound rather glamorous, it can be tempting to hold a press conference for announcements […]
