best public relations Archives

AI and Public Relations: AI Delivers Speed, But Only Human Strategy Delivers Impact

B2B Marketing, Thought Leadership

AI and Public Relations: AI Delivers Speed, But Only Human Strategy Delivers Impact

AI isn’t replacing core strategy, but it is radically enhancing execution.

By Karolyn Raphael|May 15th, 2025|Categories: B2B Marketing, Thought Leadership|Tags: AI, AI and SEO, b2b marketing, best PR firms, best public relations, marketing trends|0 Comments

How Public Relations Helps Sales Efforts

B2B Marketing, Public Relations

How Public Relations Helps Sales Efforts

Public relations (PR) plays a crucial, often unseen role in accelerating the sales funnel. By establishing authority and building trust, PR strengthens a brand’s reputation [...]

By Karolyn Raphael|November 13th, 2024|Categories: B2B Marketing, Public Relations|Tags: B2B Public Relations, best public relations, PR Builds Trust, Public Relations and Sales|0 Comments

Five Ways to Make Your B2B Marketing Budget More Efficient

B2B Marketing, Content Development, Content Marketing, Integrated Marketing, Public Relations

Five Ways to Make Your B2B Marketing Budget More Efficient

Is your B2B marketing budget working as hard as it can?

Here are five ways to increase the impact of your marketing spend:

Add Public Relations to the Marketing Mix:

Public relations (PR) goes hand in hand with marketing and can raise your business profile in authentic, meaningful ways. Effective B2B PR strategies include […]