The fastest way to prove you are a jerk is to call yourself are a thought leader.  This is my new favorite way of discussing thought leadership. Le’ts face it, not everyone can be a thought leader. You might be an expert […]
How long can you concentrate on something before becoming distracted? Some adult attention spans have been minimized to the time it takes to read a 140-character post. According to a survey from Microsoft Corp., in today’s digitized world, the average adult’s attention span is about eight seconds. Statistical data from […]
Giving a press interview (broadcast, radio, or internet based) can be quite daunting if you don’t have experience. Interviews can be stressful because you are potentially talking to millions of people and that kind of reach can make or break your business. The added pressure of being on camera or on air multiplies the stress. […]
With the world of marketing constantly evolving, it can be difficult to know where to invest your time and money.  Is it just jumping from one new fad to the next? First it was keyword density. Then it was link building. Will content marketing also soon be a distant memory?
The one aspect that makes content marketing […]
Social media marketing, email marketing, search engine optimization…these are all ways in which your business tries to get its voice heard in a crowd. More than that, your marketing efforts need to be intelligently targeted or you risk squandering your marketing dollars by cheerleading a message that ultimately falls on deaf ears.
As you develop your digital marketing campaign, you seek out the best marketing tactics to grow your business through the power of the web. For this, content marketing has emerged as one of the best tactics to market a business online. However, your business faces unique challenges, so you may be wondering what is content marketing going […]
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