With countless digital marketing tactics at your constant disposal, it can be hard to navigate the best ways to reach and expand your market. Although some say it’s on a downward spiral, email marketing continuously outperforms other marketing methods. By maintaining higher acquisition and retention rates, as well as having the ability to personalize messages while keeping costs low, email marketing is alive and thriving. With 293.6 billion emails sent each day (Statista, 2020), and 49% of all emails opened on mobile devices (IBM, 2018), now is the perfect time to hop on the email marketing train.
Email marketing is not what it used to be. We’re done sending the same black and white email with “click here” links. It’s time to get personal with digital design! A great way to send strategic messages is by creating custom templates. Email should be structured differently depending on the message you’re sending. The same can be said for the type of audience or customer you want to reach.
For instance, new customer emails should have company info at the top of the page, while returning customers are more interested in new offerings. Emails with personalized subject lines generate 50% higher open rates (Yes Lifecycle Marketing, 2017), and, according to the Direct Marketing Association (DMA), segmented and targeted emails generate 58% of all revenue.
Now, let’s talk about money.
We all have the same goal: to maximize our marketing budget while still achieving our overall goals. With emails, you’re able to reach any audience of your choosing- and that includes size! Whether the goal is to inform recurring customers or generate new prospects, the job can be done at little to no cost. Depending on your marketing and graphic design background, you may need to hire help to create and design content. When done strategically, studies show that every $1 spent on email marketing typically generates anywhere from $35-$45 in ROI, according to the DMA. That’s a no brainer?!
Overall, the best way to maximize your marketing goals is by taking advantage of email marketing. The tactic allows you to personalize content, stay budget-friendly, and measure recipient responses, all while broadening your audience. Statistics from Constant Contact show that with 4.2 billion, email outranks the total amount of social media users by 400 million. Email also has a higher conversion rate than social media (6.05% compared to 1.9%), as well as a higher engagement rate by over 22%. Email marketing continues to be more effective at acquiring new customers than social media. So- get creative and get to work!
If you are contemplating creating a new email campaign, reach out to our design team. We can recommend an email service or work with you on designing effective emails within your own system. Call the team at Winger Marketing at 312-494-0422.
