Social media marketing, email marketing, search engine optimization…these are all ways in which your business tries to get its voice heard in a crowd. More than that, your marketing efforts need to be intelligently targeted or you risk squandering your marketing dollars by cheerleading a message that ultimately falls on deaf ears.
As you develop your digital marketing campaign, you seek out the best marketing tactics to grow your business through the power of the web. For this, content marketing has emerged as one of the best tactics to market a business online. However, your business faces unique challenges, so you may be wondering what is content marketing going […]
Marketing your businesses to other businesses isn’t rocket science, but it does take time and effort. Not only do you have to increase the exposure of your brand, you also have to build a strong reputation in order to gain the trust of the companies with whom you want to work. Fortunately, there are plenty […]
There is a revolution happening in public relations. The Internet and social media provide alternatives to traditional broadcast and print media channels. People find out about stories that interest them from posts on social media and websites. So if you are trying to do PR the old fashioned way by just getting the attention of […]
We have wonderful news – we just bought K Squared Communications!! In this move we also brought on former K Squared team members Kate Koziol and Maeve McNaughton onto the Winger Team. The acquisition brings the additional verticals of travel, technology and entrepreneurial markets to our areas of expertise. Check out the […]
Marketing is an odd beast. When it comes to your business’s marketing plan, it’s very easy to get caught up in the bottom line. Numbers are a key part of any industry, and a marketing plan’s success can be measured by its ROI as it relates to customer response and market penetration.
Public Relations is one […]
Many companies believe that they can do their business marketing in-house, especially if the majority of their marketing is going to be done online. However, online marketing requires much more thought and effort than simply creating a website and setting up a social media account. Because of this, you may want to consider obtaining professional […]
Having been in the PR business for almost 20 years, I can tell you that it isn’t the schooling I’ve had, or the seminars that I’ve taken on pitching the media, or years of developing strategic marketing plans that have had the greatest impact on my work. The aspect of my professional training that I […]
