Challenge: Launch new public Art Show at Chicago’s Navy Pier
Results: A well-attended show that drew audiences from across the Midwest and produced mega sales for exhibiting artists.
- Secured more than $1 million value in earned media placements
- Three “Meetup” tours conducted with 50+ attendees per tour
- 617 tickets “sold” in advance of the event
- More than 500 new “Meetup” members registered within a month of program launch
- Facebook event page received 2,400 “interested” and 422 confirmed attendees
- More than 100 early-birds showed up each day for give-away incentive
- 1256 referral clicks delivered from media and website placements to Amdur Productions website in 30 days leading up to the show
What we did: We developed an integrated approach to publicity that incorporated traditional media, online engagement and grassroots marketing efforts
- Secured media stories on television, radio, print and online news
- Secured calendar listings for events on nearly 100 websites
- Created “Art Lovers VIP” Club with member benefits
- Create Art Lovers Meet-Up Group online and with live events at each show
- Sold “free” tickets through Event Brite to project attendance and secure information on attendees
- Created and promoted event page on Facebook
- Developed early-bird give-away incentive
