Amdur Productions

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Amdur Productions

Challenge: Launch new public Art Show at Chicago’s Navy Pier

Results: A well-attended show that drew audiences from across the Midwest and produced mega sales for exhibiting artists.

  • Secured more than $1 million value in earned media placements
  • Three “Meetup” tours conducted with 50+ attendees per tour
  • XX? tickets “sold” in advance of the event
  • More than 500 new “Meetup” members registered within a month of program launch
  • Facebook event page received 2,400 “interested” and 422 confirmed attendees
  • More than 100 early-birds showed up each day for give-away incentive
  • 1256 referral clicks delivered from media and website placements to Amdur Productions website in 30 days leading up to the show

What we did: We developed an integrated approach to publicity that incorporated traditional media, online engagement and grassroots marketing efforts

  • Secured media stories on television, radio, print and online news
  • Secured calendar listings for events on nearly 100 websites
  • Created “Art Lovers VIP” Club with member benefits
  • Create Art Lovers Meet-Up Group online and with live events at each show
  • Sold “free” tickets through Event Brite to project attendance and secure information on attendees
  • Created and promoted event page on Facebook
  • Developed early-bird give-away incentive
By |June 26th, 2018|Categories: Case Study|Comments Off on Amdur Productions

About the Author:

With nearly twenty years of media and communications experience, Karolyn Raphael has taken clients from near-obscurity to recognition on a national level. Her work in strategy, media placements, PR training and community outreach includes leading business to business consulting firms, nationally-ranked healthcare systems, national trade associations, local art shows and non-profits. She’s created city-wide awareness campaigns and landed stand-out media placements in local and national news outlets. Karolyn joined the firm in 1997 as an associate and was named President in 2006. She is an advocate of work-life blend and trains team members to think like entrepreneurs.