Amdur Productions

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Amdur Productions

Challenge: Launch new public Art Show at Chicago’s Navy Pier

Results: A well-attended show that drew audiences from across the Midwest and produced mega sales for exhibiting artists.

  • Secured more than $1 million value in earned media placements
  • Three “Meetup” tours conducted with 50+ attendees per tour
  • 617 tickets “sold” in advance of the event
  • More than 500 new “Meetup” members registered within a month of program launch
  • Facebook event page received 2,400 “interested” and 422 confirmed attendees
  • More than 100 early-birds showed up each day for give-away incentive
  • 1256 referral clicks delivered from media and website placements to Amdur Productions website in 30 days leading up to the show

What we did: We developed an integrated approach to publicity that incorporated traditional media, online engagement and grassroots marketing efforts

  • Secured media stories on television, radio, print and online news
  • Secured calendar listings for events on nearly 100 websites
  • Created “Art Lovers VIP” Club with member benefits
  • Create Art Lovers Meet-Up Group online and with live events at each show
  • Sold “free” tickets through Event Brite to project attendance and secure information on attendees
  • Created and promoted event page on Facebook
  • Developed early-bird give-away incentive
By |June 26th, 2018|Categories: Case Study|Comments Off on Amdur Productions