Fresh Tech Maids

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Fresh Tech Maids

Challenge: Generate More Visibility and Higher Search Engine Rankings in Competitive Service Business.

Results: Reached an audience of xxxxx with media exposure. Increased organic keywords and page rankings for keywords and thereby increased the number of daily online reservations for the company.

  • Increase number of organic keywords by 39% (from 221 to 308)
  • Delivered 128 online news stories and postings on third party websites for the businesses.
  • Produced 28 blogs and 11 press releases over the course of ten months.
  • Reached more than 6,349 Facebook viewers on organic blog related posts.
  • 67% increase number of keywords on page one in Google (from 18 – 30).

How we did it:

  • We developed a mixed-media PR strategy to promote chemical-free cleaning.
    • Researched trending topics and keywords for digital content
    • Developed weekly blogs with internal and outbound hyperlinks
    • Developed infographics on trending topics
    • Shared blog posts on social media channels
    • Developed an online give-away contest to collect emails of contestants
    • Secured placement of contest on third party blogs
By |June 26th, 2018|Categories: Case Study|Comments Off on Fresh Tech Maids

About the Author:

With nearly twenty years of media and communications experience, Karolyn Raphael has taken clients from near-obscurity to recognition on a national level. Her work in strategy, media placements, PR training and community outreach includes leading business to business consulting firms, nationally-ranked healthcare systems, national trade associations, local art shows and non-profits. She’s created city-wide awareness campaigns and landed stand-out media placements in local and national news outlets. Karolyn joined the firm in 1997 as an associate and was named President in 2006. She is an advocate of work-life blend and trains team members to think like entrepreneurs.