Challenge: Generate More Visibility and Higher Search Engine Rankings in Competitive Service Business.
Results: Reached an audience of ½ million TV viewers with media exposure. Increased organic keywords and page rankings for keywords and thereby increased the number of daily online reservations for the company.
- Increase number of organic keywords by 39% (from 221 to 308)
- Delivered 128 online news stories and postings on third party websites for the businesses.
- Produced 28 blogs and 11 press releases over the course of ten months.
- Reached more than 6,349 Facebook viewers on organic blog related posts.
- 67% increase number of keywords on page one in Google (from 18 – 30).
How we did it:
- We developed a mixed-media PR strategy to promote chemical-free cleaning.
- Researched trending topics and keywords for digital content
- Developed weekly blogs with internal and outbound hyperlinks
- Developed infographics on trending topics
- Shared blog posts on social media channels
- Developed an online give-away contest to collect emails of contestants
- Secured placement of contest on third party blogs
