Your business brand is not only a symbol of value but an important tool that can enhance your company’s reputation. A good brand is easy to sell, making it possible to attract prospects, build trust, and convert them into lifetime customers.
Over the years, we’ve been involved in […]
For B2B companies who want to be seen as thought leaders in their market space, B2B public relations is a great way to shape and sustain a brand’s image. It’s a proven marketing strategy that helps cultivate a positive reputation while increasing brand awareness. It also […]
Everything that happens with your business doesn’t deserve a spotlight. But, of course, some news does warrant a press release. Before writing and distributing a press (also called news or media) release, ask the following:
Is your information interesting, topical, notable and/or […]
With countless digital marketing tactics at your constant disposal, it can be hard to navigate the best ways to reach and expand your market. Although some say it’s on a downward spiral, email marketing continuously outperforms other marketing methods. By maintaining higher acquisition and retention rates, […]
The media spotlight can be a pretty scary place for even the most professionally trained spokesperson, let alone an introverted entrepreneur who has never done a media interview.
“What will I say if I’m asked a question that I don’t know how to answer?”
“Have I dressed appropriately?”
“How can I […]
