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Case Study: Enhancing Nelson-Jameson’s Brand Awareness
For more than 76 years, Nelson-Jameson operated as a trusted, family-owned dairy distributor, growing through word of mouth and strong client relationships. When a new president prioritized accelerated growth, the company partnered with Winger to transition from a regional "Mom & Pop" operation to a recognized industry leader. Through strategic marketing, public relations, and thought leadership initiatives, Nelson-Jameson saw an unprecedented 733% increase in share of voice, over 1.11 billion online readers, and a 931% rise in brand mentions. This case study explores the award-winning "Delivering the Exceptional" campaign, which cemented Nelson-Jameson’s reputation as a national leader in the dairy and food processing industry.
How Public Relations Helps Sales Efforts
Understanding How Public Relations Helps the Sales Funnel Public relations (PR) plays a crucial, often unseen role in accelerating the sales funnel. By establishing authority and building trust, PR strengthens a brand’s reputation right from the top of the funnel, making a strong impression when potential clients search for your business. As prospects move to the middle of the funnel, PR amplifies your owned, paid, and earned media efforts, helping customers make informed decisions with greater confidence. At the bottom of the funnel, PR can even shorten the sales cycle by creating familiarity and credibility, so clients are already positively inclined before they reach your sales team. With Winger Marketing’s extensive experience in PR, we help B2B companies create a seamless path from awareness to conversion. Discover how PR can support your business’s growth—schedule a complimentary call with Winger Marketing today.
Is Your PR Opportunity Legit? How to Spot a Scam
Businesses beware! A handful of firms and “news” entities are out there promoting services that are technically legal but borderline unethical.