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AI Delivers Speed, But Only Human Strategy Delivers Impact
AI isn’t replacing core strategy, but it is radically enhancing execution.
Case Study: Enhancing Nelson-Jameson’s Brand Awareness
For more than 76 years, Nelson-Jameson operated as a trusted, family-owned dairy distributor, growing through word of mouth and strong client relationships. When a new president prioritized accelerated growth, the company partnered with Winger to transition from a regional "Mom & Pop" operation to a recognized industry leader. Through strategic marketing, public relations, and thought leadership initiatives, Nelson-Jameson saw an unprecedented 733% increase in share of voice, over 1.11 billion online readers, and a 931% rise in brand mentions. This case study explores the award-winning "Delivering the Exceptional" campaign, which cemented Nelson-Jameson’s reputation as a national leader in the dairy and food processing industry.
How Public Relations Helps Sales Efforts
Public relations (PR) plays a crucial, often unseen role in accelerating the sales funnel. By establishing authority and building trust, PR strengthens a brand’s reputation [...]