Implement a PR strategy to raise the profile of Cinespace Chicago Film Studios and highlight its position as a responsible neighborhood partner contributing to […]
For more than 76 years, Nelson-Jameson operated as a trusted, family-owned dairy distributor, growing through word of mouth and strong client relationships. When a new president prioritized accelerated growth, the company partnered with Winger to transition from a regional "Mom & Pop" operation to a recognized industry leader. Through strategic marketing, public relations, and thought leadership initiatives, Nelson-Jameson saw an unprecedented 733% increase in share of voice, over 1.11 billion online readers, and a 931% rise in brand mentions. This case study explores the award-winning "Delivering the Exceptional" campaign, which cemented Nelson-Jameson’s reputation as a national leader in the dairy and food processing industry.
Challenge:
Winger Marketing has worked closely with the NorthShore University HealthSystem (formerly Evanston Northwestern Healthcare) and its Corporate Communications Department to support its (at the time) three- hospital system with marketing and public relations. At the time, the Integrative Medicine Program was new and it was our assignment […]
Results: Reached an audience of ½ million TV viewers with media exposure. Increased organic keywords and page rankings for keywords and thereby increased the number of daily online reservations for the company.
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Results: A well-attended show that drew audiences from across the Midwest and produced mega sales for exhibiting artists.
Introduced in spring of 1990, Geneva National in Lake Geneva, Wisc., was proposed as an upscale recreational-residential community, featuring custom built homes and miles of golf course and landscaped natural areas. A few years later, the community was named […]
Challenge:
In 2008, Orren Pickell Designers & Builders, one of Chicagoland’s finest suburban homebuilders, purchased over 30 acres of land on Chicago’s exclusive North Shore to build a development of nine luxurious, custom homes. The development featured one extraordinary concept house, The Scottish Manor. Winger was charged […]
Challenge:
The American Craft Exposition hosts one hundred and fifty diverse artists for a major sale every year. The show has been a city staple for 25 years and proceeds are donated to breast and ovarian cancer research at NorthShore University HealthSystem’s dedicated Auxiliary. Winger was charged with maximizing a […]
Project Description:
The North American Reptile Dealers Conference & Trade Show is the world’s largest traveling reptile conference. During its third year in Anaheim, CA the producers of the event looked to Winger Marketing to increase visibility and attendance. While the target audience of the show is reptile enthusiasts, Winger needed to look […]
Project Description:
Howard Brown Health Center is the Midwest’s largest LGBT health services center. Its work includes the Broadway Youth Center – a walk-in clinic providing free STD and AIDS screening, as well as counseling, to gay youths and young adults. Winger Marketing sought to increase the word-of-mouth […]
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