PR 101: Growing your Business with Public Relations

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PR 101: Growing your Business with Public Relations

Do you ever wonder why your competitors are being featured in the news when you know that you’re more of an expert on the topic than they are? Stop wondering and start taking action! Join the experts at Winger Marketing for a 90-minute, small group workshop on utilizing public relations to give your business a boost. This hands-on, interactive session will teach you PR basics, along with simple steps to promote your business to the max and gain the media attention you deserve!


Cost: $129 (includes a continental breakfast during the morning session and a boxed lunch during the afternoon session)

$79 for each additional team member from your organization.

For more information or to register, please contact or call (312) 494-0422.

All cancellations must be received at least 24 hours before the start of the event.

What’s on the Agenda? You will learn…

  • The difference between advertising and public relations
  • How PR can benefit your business
  • How to determine your story angles and knowing what’s newsworthy
    How to pitch yourself, your products and your services to the media
  • How to develop a press release that works
  • How to determine which media is best for your story
  • The best time to send your pitch letter
  • How to follow-up with the media
  • Tips for a successful interview
  • How to build a PR roadmap for your business

Who Should Attend?

Business owners, entrepreneurs, marketing professionals, and anyone interested in promoting their business through public relations. Space is limited.

Upcoming Dates

Select an upcoming workshop event to register:

No Events

Please contact us if you are interested in this workshop for your team on a specific date.

Service Type
PR 101 Workshop
Provider Name
Winger Marketing,
180 W. Washington, suite 700,Chicago,IL-60602,
Telephone No.312-494-0422
Host a PR 101 Workshop for your marketing department. The perfect lunch and learn for your team or register for one of our upcoming workshops at the Winger Marketing office in Chicago's Loop.
By |January 19th, 2018|Categories: Public Relations, Workshop|0 Comments

About the Author:

With nearly twenty years of media and communications experience, Karolyn Raphael has taken clients from near-obscurity to recognition on a national level. Her work in strategy, media placements, PR training and community outreach includes leading business to business consulting firms, nationally-ranked healthcare systems, national trade associations, local art shows and non-profits. She’s created city-wide awareness campaigns and landed stand-out media placements in local and national news outlets. Karolyn joined the firm in 1997 as an associate and was named President in 2006. She is an advocate of work-life blend and trains team members to think like entrepreneurs.

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