Media Training That Builds Confidence and Delivers Results
We believe every leader and business has a story worth amplifying. Our media training programs equip executives, subject matter experts, and spokespeople with the tools to deliver clear, confident, and compelling messages. We prepare media spokespersons for Zoom and live interviews for television, print media, radio, podcasts, and high-stakes press conferences.
Why Media Training Matters
Today’s business leaders are expected to be ready at any moment to speak on behalf of their organization. Journalists, industry peers, employees, and customers want clarity, authenticity, and confidence. Mastering your company’s key messages and delivering them in a way that creates clarity is paramount. Without preparation, even the most experienced CEOs’ can be misunderstood, or worse, misquoted.
Our media training workshops are designed to eliminate fear and uncertainty, ensuring you make the most of every media opportunity. We teach you how to convey your message effectively, anticipate challenging questions, manage the narrative, and speak with confidence and authority.
What We Cover in Media Training
Our customized media training sessions blend proven communications strategies with real-world practice. Training topics include:
- Message Development – Crafting soundbites and staying on brand.
- Interview Techniques – Navigating live and recorded formats with confidence.
- Crisis Communication – Responding under pressure without losing credibility.
- Body Language & Delivery – Projecting confidence through voice and presence.
- Social & Digital Media Prep – Managing your brand image across all channels.
- Every program is interactive and tailored to your industry, audience, and goals.
Who Benefits from Winger Marketing Media Training?
- C-suite executives preparing for national interviews
- Spokespeople managing sensitive or high-profile issues
- Marketing and PR leaders elevating their media presence
- Subject matter experts stepping into thought leadership roles
We simulate real-life interview conditions, provide on-camera feedback, and deliver actionable coaching that builds lasting skills. Whether you’re addressing a small group of trade reporters or a global TV audience, our training helps you shine.
Why Partner with Winger Marketing for Media Coaching?
- Experienced PR Experts: We’ve secured and prepared clients for national media coverage, including CNBC, Forbes, The Wall Street Journal, and Becker’s Hospital Review.
- Tailored Training: Sessions are designed around your unique challenges and opportunities.
- Workbook and E-Book: We provide resources to support you, which can be referenced before interviews.
- Proven Results: Clients leave our workshops with sharper messages, stronger delivery, and measurable confidence.
Take the Next Step and Start Your Media Training Today!
Don’t leave your reputation to chance. With the right media training, every interview becomes an opportunity to strengthen your brand and amplify your message. Ready to get started?
Contact us today to schedule your customized media training session.
“Karolyn Raphael’s media training was such a gift! Her tips not only helped me with my TV spot, but they have also made a big difference in my pitches, presentations, and speaking events. She’s fun to work with, super smart, and really knows how to help you feel and look your best.” — Sandy Marsico, CEO Sandstorm
