It All Starts with a Plan
We take a logical approach to marketing. First, we discover your business goals, and then we develop a marketing plan that will help your business meet those goals. Every marketing and PR strategy that we develop is executed with tactics that relate back to your company’s goals. Whether you run a thriving small business or are the Marketing Director for a middle-market company, our vast experience across industries is scaled and suited to the marketing needs of your organization.
Our services include public relations, media relations, media planning and media buying, advertising, marketing strategy, graphic design, social media, content marketing, market research, public relations training, marketing consulting and PR coaching, Our customized strategies will increase your capacity for excellence.
Our team has experience developing and implementing marketing and public relations programs for a variety of businesses and organizations including: attorneys, law firms, health care systems, health care advocacy groups, health care IT, health care consultancies, hospitals, dentists, veterinary practices, residential real estate, commercial real estate, luxury home & design, non-profit organizations, association events, art & cultural events and expositions as well as travel and hospitality.
The Winger Marketing team has developed a process over the last 30 years to quickly help your business identify the challenges and marketing pains you are facing. After we identify your business goals, we align them with realistic marketing goals. A half-day meeting with your team allows us to conduct a SWOT analysis and marketing inventory and sketch out a plan. This initial meeting illuminates the opportunities available to your business to market more effectively.
Winger Marketing always takes an integrated marketing approach. On average, your message needs to be exposed to potential buyers or clients eight times before they are compelled to take action. We consider your target audience, where they gather information and then design a plan to increase your exposure. The tactics we use will align with your product or service, your audience and then finally, your budget. It could be a combination of public relations, blogging and social media or a campaign that includes speaking engagements, paid advertising and direct mail. Scaling efforts to maximize marketing budgets and your return on investment is a high priority for our team.