Picture of Karolyn Raphael, President of Winger Marketing

Karolyn Raphael

President

With nearly 20 years of media and communications experience, Karolyn Raphael has taken clients from near-obscurity to recognition on a national level. Her work in strategy, media placements, PR training and community outreach includes leading business-to-business consulting firms, nationally-ranked health care systems, national trade associations, local art shows and non-profit organizations. She’s created city-wide awareness campaigns and landed stand-out media placements in Chicago magazine, The Tonight Show with Conan O’Brien, Parenting magazine and Modern Healthcare, to name a few.

Karolyn joined the firm in 1997 as an associate and was named President in 2006. Prior to her work with Winger Marketing, Karolyn worked on direct marketing campaigns for GDMI with national brands including Domino’s Pizza, Sir Speedy Printing, Roto Rooter and Gingiss Formalwear. Additionally, she worked as the lead radio producer for the Indiana University News Bureau. Awards under her leadership include the 2008 Bulldog Award for Excellence in Media Relations, the Communicator Awards, the Summit Creative Awards, The Hermes Creative Award, and more. Karolyn is an annual presenter at the Amdur Productions Artist Boot Camp and has led PR 101 and PR 2.0 programs for local committees of the National Association of Women’s Business Owners. She is a graduate of Indiana University and was named as one of Cambridge’s “Who’s Who.”

Picture of Alisa Bay, Director of Public Relations at Winger Marketing

Alisa Bay

Director of Public Relations

Nothing gives an instant boost to a person's business like a well-positioned newspaper article or an interview on television or radio. And, Alisa would know! In a career spanning more than two decades, she has secured thousands of story placements for hundreds of clients nationwide helping them increase name recognition, grow their customer base, and enhance their bottom line. A passionate writer, an effective communicator, an idea generator, and a strategic marketer, Alisa understands the power of publicity and has mastered its techniques. Time and time again her innovative public relations campaigns have proven successful.

Before forming AB Public Relations in 2003, Alisa spent six years as the Public Relations Director for the Chicago Convention and Tourism Bureau. While there, she handled publicity and promotions for numerous conventions, trade shows and special events at McCormick Place and Navy Pier. In addition to directing press conferences, writing newsletters, securing stories, and leading several community task forces, she was a key player in the creation of Mayor Richard M. Daley's "We're Glad You're Here!" program, an award winning city-wide welcome initiative for tourists and business travelers, which is still being used today.

From nationally recognized corporations including Club Med, 7-Eleven, and the IMPROV comedy clubs; to thriving local companies such as The Great Frame Up, Lakhani Hospitality, Holiday Inn North Shore, Kim & Scott's Gourmet Pretzels, and Chicago's North Shore Convention and Visitors Bureau, Alisa's public relations programs achieve measurable results that consistently exceed the client's expectations. A seasoned professional with attention to every detail, she develops publicity campaigns that work. We are thrilled that she chose to merge her PR firm with Winger Marketing!

 
 
Photo of Anthony Barranco, Account Executive at Winger Marketing

Anthony Barranco

Account Executive

Anthony Barranco serves as a Senior Account Executive at Winger Marketing. For Winger, Anthony brings a deep journalism background, providing him a rich appreciation of the news industry, allowing him to develop deep connections with journalists at major outlets. Anthony also leverages his passion for marketing in creating and executing meaningful campaigns for his client roster. Anthony holds a bachelor’s degree in Journalism from the University of Missouri School of Journalism and a master’s of science in Integrated Marketing Communication from Roosevelt University.

Photo of Maeve McNaughton, Account Executive at Winger Marketing

Maeve McNaughton

Account Executive

Maeve McNaughton has been working in the travel industry since 1990. After receiving her BA in Hotel and Catering Management from the College of Catering, Cathal Brugha Street, Dublin, Ireland, Maeve moved to Chicago in 1993. She has worked in a wide range of hotels and served as the Hospitality Sales Manager for the Hilton Chicago and Towers. Maeve has excelled throughout her career and has expanded her skills to include managing staff, overseeing and coordinating events, training development and execution, and budget management. She brings great insight into the needs of business and leisure travelers alike. Customer service is her passion, and she strives to ensure she not only meets, but exceeds the expectations of her Winger clients.

You will find Maeve chauffeuring her three girls to swim meets or water polo games; she is active in the community and is the Chair of the Onahan School Council. She especially looks forward to visits from family and friends from Ireland.

 
Photo of Anthony Barranco, Account Executive at Winger Marketing
Photo of Anthony Barranco, Account Executive at Winger Marketing
Photo of Anthony Barranco, Account Executive at Winger Marketing
Photo of Anthony Barranco, Account Executive at Winger Marketing
Photo of Anthony Barranco, Account Executive at Winger Marketing