B2B PR

Understanding How Public Relations Helps the Sales Funnel Public relations (PR) plays a crucial, often unseen role in accelerating the sales funnel. By establishing authority and building trust, PR strengthens a brand’s reputation right from the top of the funnel, making a strong impression when potential clients search for your business. As prospects move to the middle of the funnel, PR amplifies your owned, paid, and earned media efforts, helping customers make informed decisions with greater confidence. At the bottom of the funnel, PR can even shorten the sales cycle by creating familiarity and credibility, so clients are already positively inclined before they reach your sales team. With Winger Marketing’s extensive experience in PR, we help B2B companies create a seamless path from awareness to conversion. Discover how PR can support your business’s growth—schedule a complimentary call with Winger Marketing today.