Monthly Archives: December 2017

Home/2017/December

The Power of the Press Conference: Timing, Preparation, and Best Practices

“Press conference” is one of the most common marketing and media terms that those outside the industry are familiar with. And for good reason, it is a powerful tool for generating awareness about an event or organization. Because they sound rather glamorous, it can be tempting to hold a press conference for announcements […]

Marketing Budget Conundrum: How to Prioritize Your Marketing Budget for 2018

Setting budgets for your business can be one of those important to-do’s that stays at the top of your list for a long time before it gets tackled. Small businesses, especially ones where employees wear multiple hats, are often the last ones to take a deep dive into examining budgets and setting goals […]