Monthly Archives: September 2016

Home/2016/September

How a Golf Icon Revolutionized the World of Marketing

On September 26, Golf Hall of Famer and seven-time major winner Arnold Palmer passed away at his home in Pittsburgh. Widely regarded as one of the greatest golfers of all time, Palmer is also famous for his signature drink, half iced tea and half lemonade, which was eventually named after him. Though his contributions to […]

How to Be a Wizard: Data Analysis can seem like alchemy, but it’s not so hard to make it work magic for you

Data analysis offers a world of possibilities, but it can be intimidating. Companies like Facebook and Google use phone location data to determine how busy restaurants are at certain times of the week, and target advertisements at you based on the reading level of your comments on social media sites. Data analysis is clearly a powerful marketing tool, but does it require a […]