Monthly Archives: August 2014

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Midwest Eye-Banks

Communicating with Events

http://www.midwesteyebanks.org/

Project Description:
The Illinois Eye-Bank is a division of Midwest Eye-Banks, a 501(c)(3), independent, not-for-profit organization dedicated to the restoration of sight. Founded in 1947, the IEB recovers, evaluates and distributes human eye tissue for transplantation. For almost two decades, Winger has worked with the Eye-Bank on developing its public relations and […]

By |August 15th, 2014|Categories: Uncategorized|0 Comments

Orren Pickell Building Group

Marketing Luxury Homes for Orren Pickell Building Group

www.pickellbuilders.com

Challenge:
In 2008, Orren Pickell Designers & Builders, one of Chicagoland’s finest suburban homebuilders, purchased over 30 acres of land on Chicago’s exclusive North Shore to build a development of nine luxurious, custom homes. The development featured one extraordinary concept house, The Scottish Manor. Winger was charged […]

By |August 15th, 2014|Categories: Case Study|0 Comments

Media Sponsorship – The American Craft Exposition

Media Sponsorship for American Craft Exposition

www.americancraftexpo.org

Challenge:

The American Craft Exposition hosts one hundred and fifty diverse artists for a major sale every year. The show has been a city staple for 25 years and proceeds are donated to breast and ovarian cancer research at NorthShore University HealthSystem’s dedicated Auxiliary. Winger was charged with maximizing a […]

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Media Relations – NorthShore University HealthSystem

Health Care Media Relations for Northshore University HealthSystem

http://www.northshore.org/

Challenge:
Winger Marketing has worked closely with the NorthShore University HealthSystem (formerly Evanston Northwestern Healthcare) and its Corporate Communications Department to support it’s (at the time) three hospital system. At the time, the Integrative Medicine Program was new and it was our assignment to promote the new […]

By |August 15th, 2014|Categories: Case Study|0 Comments

North American Reptile Dealers Conference & Trade Show

Growing Your Trade Show

www.narbc.com

Project Description:
The North American Reptile Dealers Conference & Trade Show is the world’s largest traveling reptile conference. During its third year in Anaheim, CA the producers of the event looked to Winger Marketing to increase visibility and attendance. While the target audience of the show is reptile enthusiasts, Winger needed to look […]

By |August 15th, 2014|Categories: Case Study|0 Comments

Howard Brown Health Center

Grassroots Campaign for Howard Brown Health Center

http://www.howardbrown.org

Project Description:
Howard Brown Health Center is the Midwest’s largest LGBT health services center. Its work includes the Broadway Youth Center – a walk-in clinic providing free STD and AIDS screening, as well as counseling, to gay youths and young adults. Winger Marketing sought to increase the word-of-mouth […]

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B2B Marketing for Health Care

B2B Marketing for Health Care

www.sullivancotter.com

Challenge:
Sullivan, Cotter and Associates, an executive compensation consulting firm in the health care world, wanted to extend the reach of its research – comprehensive annual surveys of hundreds of hospitals and health care systems on compensation trends. The firm was in the throes of a rapid growth plan. They […]

By |August 15th, 2014|Categories: Case Study|0 Comments

What if Your Body Had a Voice? Hmm . . . I Thought It Did.

samsung-simbandI love working in marketing and PR. I especially love that so many of our clients are in health care. It’s an area of life that I’m not only passionate about, It actually excites me to learn more about medicine, health and our every changing health care […]

What Does Healthcare Marketing Look Like in the Wake of the Affordable Care Act

shutterstock_161954318Now that the deadline has passed for health insurance under the Affordable Care Act, many people are wondering, “What’s going to happen next?” Individuals, families, employers and those who work within the healthcare industry are greatly affected by this legislative change. Perhaps, those who are affected most […]