b2b marketing

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Marketing to Millennials

Co-located Strategic Marketing Conference & IMPACT Awards Ceremony

As a marketing agency that has the privilege of working directly with healthcare systems, community hospitals, healthcare consultants, and physician educators and advisors, we have a broad perspective on the challenges frequently encountered in healthcare marketing. Next month, our President, Karolyn Raphael, has the privilege of […]

How a Golf Icon Revolutionized the World of Marketing

On September 26, Golf Hall of Famer and seven-time major winner Arnold Palmer passed away at his home in Pittsburgh. Widely regarded as one of the greatest golfers of all time, Palmer is also famous for his signature drink, half iced tea and half lemonade, which was eventually named after him. Though his contributions to […]

What Differentiates Winger Marketing?

Winger President Karolyn Raphael discusses in this video how Winger brings strategic thinking to creative solutions.  By closely tying your business goals to our marketing efforts to ensure we deliver results that make a difference.

Do You Need a PR Coach?

Your business has a marketing department but you know that most of their marketing tactics are not being maximized. In fact, your fairly certain that your 20-something staffers don’t read the newspaper at all. You might be grateful for their capacity to manage your social media channels but frustration can come easily when you evaluate […]

Strategies for B2B Marketing and Public Relations: Case Studies

Marketing is a cornerstone of any successful business strategy. In B2B Marketing one of the most effective approaches to take is to use a case study as an example. A case study allows you to identify an issue, demonstrate how the issue was addressed, and highlight the end results. This works well in […]