Winger’s Director of PR Alisa Bay is a wizard in the world of publicity and shares a few key tips on getting positive press. Check out her tips, then call her or come in for a meeting to see how we can drive added success to your organization.
Your business has a marketing department but you know that most of their marketing tactics are not being maximized. In fact, your fairly certain that your 20-something staffers don’t read the newspaper at all. You might be grateful for their capacity to manage your social media channels but frustration can come easily when you evaluate […]
Marketing is an odd beast. When it comes to your business’s marketing plan, it’s very easy to get caught up in the bottom line. Numbers are a key part of any industry, and a marketing plan’s success can be measured by its ROI as it relates to customer response and market penetration.
Public Relations is […]
Having been in the PR business for almost 20 years, I can tell you that it isn’t the schooling I’ve had, or the seminars that I’ve taken on pitching the media, or years of developing strategic marketing plans that have had the greatest impact on my work. The aspect of my professional training that […]
Many business owners find it difficult to decide where to place their hard earned marketing dollars, contemplating the differences between using their financial resources for traditional purchases of hardcopy and media advertising or putting it into the more proactive strategies of public relations. These two industries happen to share some common traits, yet […]