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Marketing Budget Conundrum: How to Prioritize Your Marketing Budget for 2018

Setting budgets for your business can be one of those important to-do’s that stays at the top of your list for a long time before it gets tackled. Small businesses, especially ones where employees wear multiple hats, are often the last ones to take a deep dive into examining budgets and setting goals […]

Top 5 Marketing Trends for 2017

What is your marketing strategy for 2017? As you evaluate marketing trends and try to determine how to prioritize and invest your marketing budget, keep your overall business goals in mind. Using the newest or coolest marketing trend isn’t for every business kind of like the way dying your hair pink doesn’t work for everyone. […]

How to Be a Wizard: Data Analysis can seem like alchemy, but it’s not so hard to make it work magic for you

Data analysis offers a world of possibilities, but it can be intimidating. Companies like Facebook and Google use phone location data to determine how busy restaurants are at certain times of the week, and target advertisements at you based on the reading level of your comments on social media sites. Data analysis is clearly a powerful marketing tool, but does it require a […]

10 Signs that Your Business Needs Professional Marketing Help

Many companies believe that they can do their business marketing in-house, especially if the majority of their marketing is going to be done online. However, online marketing requires much more thought and effort than simply creating a website and setting up a social media account. Because of this, you may want to consider obtaining professional […]

What if Your Body Had a Voice? Hmm . . . I Thought It Did.

samsung-simbandI love working in marketing and PR. I especially love that so many of our clients are in health care. It’s an area of life that I’m not only passionate about, It actually excites me to learn more about medicine, health and our every changing health care […]