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Top 5 Marketing Trends for 2017

What is your marketing strategy for 2017? As you evaluate marketing trends and try to determine how to prioritize and invest your marketing budget, keep your overall business goals in mind. Using the newest or coolest marketing trend isn’t for every business kind of like the way dying your hair pink doesn’t work for everyone. […]

Maintaining a Consistent Approach

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In today’s instant access, multi-platform online world, maintaining a consistent marketing message is more important than ever. With the rise of social media technology, information on your company is available at the touch of a finger, making your brand highly visible to consumers throughout the world. […]

How a Golf Icon Revolutionized the World of Marketing

On September 26, Golf Hall of Famer and seven-time major winner Arnold Palmer passed away at his home in Pittsburgh. Widely regarded as one of the greatest golfers of all time, Palmer is also famous for his signature drink, half iced tea and half lemonade, which was eventually named after him. Though his contributions to […]