There is a revolution happening in public relations. The Internet and social media provide alternatives to traditional broadcast and print media channels. People find out about stories that interest them from posts on social media and websites. So if you are trying to do PR the old fashioned way by just getting the attention […]
We have wonderful news – we just bought K Squared Communications!! In this move we also brought on former K Squared team members Kate Koziol and Maeve McNaughton onto the Winger Team. The acquisition brings the additional verticals of travel, technology and entrepreneurial markets to our areas of expertise. Check out […]
Marketing is an odd beast. When it comes to your business’s marketing plan, it’s very easy to get caught up in the bottom line. Numbers are a key part of any industry, and a marketing plan’s success can be measured by its ROI as it relates to customer response and market penetration.
Public Relations is […]
Many companies believe that they can do their business marketing in-house, especially if the majority of their marketing is going to be done online. However, online marketing requires much more thought and effort than simply creating a website and setting up a social media account. Because of this, you may want to consider obtaining […]
Having been in the PR business for almost 20 years, I can tell you that it isn’t the schooling I’ve had, or the seminars that I’ve taken on pitching the media, or years of developing strategic marketing plans that have had the greatest impact on my work. The aspect of my professional training that […]