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About Karolyn Raphael

With nearly twenty years of media and communications experience, Karolyn Raphael has taken clients from near-obscurity to recognition on a national level. Her work in strategy, media placements, PR training and community outreach includes leading business to business consulting firms, nationally-ranked healthcare systems, national trade associations, local art shows and non-profits. She’s created city-wide awareness campaigns and landed stand-out media placements in local and national news outlets. Karolyn joined the firm in 1997 as an associate and was named President in 2006. She is an advocate of work-life blend and trains team members to think like entrepreneurs.

How to Be a Wizard: Data Analysis can seem like alchemy, but it’s not so hard to make it work magic for you

Data analysis offers a world of possibilities, but it can be intimidating. Companies like Facebook and Google use phone location data to determine how busy restaurants are at certain times of the week, and target advertisements at you based on the reading level of your comments on social media sites. Data analysis is clearly a powerful marketing tool, but does it require a […]

What Differentiates Winger Marketing?

Winger President Karolyn Raphael discusses in this video how Winger brings strategic thinking to creative solutions.  By closely tying your business goals to our marketing efforts to ensure we deliver results that make a difference.

LinkedIn Mistakes that Even the Pros Make

Within social media, a sort of caste system has emerged with LinkedIn taking a dignified position, Twitter embracing an often scrappy tone and Facebook owning the middle ground.  However, even within LinkedIn, there is a sub-caste system with newbies and seasoned pros.  While LinkedIn provides a great tool for networking and job searching, […]

Nanosecond Marketing: Staying Fresh In A Fast Paced Atmosphere

How long can you concentrate on something before becoming distracted? Some adult attention spans have been minimized to the time it takes to read a 140-character post. According to a survey from Microsoft Corp., in today’s digitized world, the average adult’s attention span is about eight seconds. Statistical data from the Pew Research Center shows […]

Are You Ready for Prime Time? How to Deliver Powerful on Camera Interviews

Giving a press interview (broadcast, radio, or internet based) can be quite daunting if you don’t have experience. Interviews can be stressful because you are potentially talking to millions of people and that kind of reach can make or break your business. The added pressure of being on camera or on air multiplies the stress. […]

Integrated Marketing Builds Your Brand

While the global business climate has grown closer together, the communication landscape has exploded into a sea of possibilities. Like the seafarers of old, those companies who want to intelligently navigate this vast sea, can position their brand in the forefront. Every business, from legal to technology to travel has to expertly navigate the torrent of social […]

Do You Need a PR Coach?

Your business has a marketing department but you know that most of their marketing tactics are not being maximized. In fact, your fairly certain that your 20-something staffers don’t read the newspaper at all. You might be grateful for their capacity to manage your social media channels but frustration can come easily when you evaluate […]

Strategies for B2B Marketing and Public Relations: Case Studies

Marketing is a cornerstone of any successful business strategy. In B2B Marketing one of the most effective approaches to take is to use a case study as an example. A case study allows you to identify an issue, demonstrate how the issue was addressed, and highlight the end results. This works well in […]

Why Content Marketing Makes Sense

With the world of marketing constantly evolving, it can be difficult to know where to invest your time and money.  Is it just jumping from one new fad to the next? First it was keyword density. Then it was link building. Will content marketing also soon be a distant memory?

The one aspect that makes content marketing […]