As more businesses focus their dollars and energy on their SEO and online presence, the value of public relations for business has started to shift. It used to be that PR was synonymous with stories in the newspapers or appearances on television or radio. Only those who read the paper, or saw the story on […]
Do you ever wonder why your competitors are being featured in the news when you know that you’re more of an expert on the topic than they are? Stop wondering and start taking action! Join the experts at Winger Marketing for a 90-minute, small group workshop on utilizing public relations to give your business a […]
Setting budgets for your business can be one of those important to-do’s that stays at the top of your list for a long time before it gets tackled. Small businesses, especially ones where employees wear multiple hats, are often the last ones to take a deep dive into examining budgets and setting goals […]
As a marketing agency that has the privilege of working directly with healthcare systems, community hospitals, healthcare consultants, and physician educators and advisors, we have a broad perspective on the challenges frequently encountered in healthcare marketing. Next month, our President, Karolyn Raphael, has the privilege of […]
What is your marketing strategy for 2017? As you evaluate marketing trends and try to determine how to prioritize and invest your marketing budget, keep your overall business goals in mind. Using the newest or coolest marketing trend isn’t for every business kind of like the way dying your hair pink doesn’t work for everyone. […]
In today’s instant access, multi-platform online world, maintaining a consistent marketing message is more important than ever. With the rise of social media technology, information on your company is available at the touch of a finger, making your brand highly visible to consumers throughout the world. […]
Senior Account Executive Anthony Barranco is interviewed by Karolyn Raphael. Anthony brings a broad range of experience to Winger and always has his pulse on what the next in the world of communications.
On September 26, Golf Hall of Famer and seven-time major winner Arnold Palmer passed away at his home in Pittsburgh. Widely regarded as one of the greatest golfers of all time, Palmer is also famous for his signature drink, half iced tea and half lemonade, which was eventually named after him. Though his contributions to […]
Kate Koziol, director of growth strategies, talks to Winger’s new, and very talented, graphic designer Chris Walls about good design. You will see Chris’ works on Winger client websites, collateral, tradeshow booths, infographics and much more.