What is your marketing strategy for 2017? As you evaluate marketing trends and try to determine how to prioritize and invest your marketing budget, keep your overall business goals in mind. Using the newest or coolest marketing trend isn’t for every business kind of like the way dying your hair pink doesn’t work for […]
Senior Account Executive Anthony Barranco is interviewed by Karolyn Raphael. Anthony brings a broad range of experience to Winger and always has his pulse on what the next in the world of communications.
On September 26, Golf Hall of Famer and seven-time major winner Arnold Palmer passed away at his home in Pittsburgh. Widely regarded as one of the greatest golfers of all time, Palmer is also famous for his signature drink, half iced tea and half lemonade, which was eventually named after him. Though his contributions […]
Your business has a marketing department but you know that most of their marketing tactics are not being maximized. In fact, your fairly certain that your 20-something staffers don’t read the newspaper at all. You might be grateful for their capacity to manage your social media channels but frustration can come easily when you evaluate […]
Marketing is a cornerstone of any successful business strategy. In B2B Marketing one of the most effective approaches to take is to use a case study as an example. A case study allows you to identify an issue, demonstrate how the issue was addressed, and highlight the end results. This works well […]
Social media marketing, email marketing, search engine optimization…these are all ways in which your business tries to get its voice heard in a crowd. More than that, your marketing efforts need to be intelligently targeted or you risk squandering your marketing dollars by cheerleading a message that ultimately falls on deaf ears. […]
As you develop your digital marketing campaign, you seek out the best marketing tactics to grow your business through the power of the web. For this, content marketing has emerged as one of the best tactics to market a business online. However, your business faces unique challenges, so you may be wondering what is content marketing […]
Marketing your businesses to other businesses isn’t rocket science, but it does take time and effort. Not only do you have to increase the exposure of your brand, you also have to build a strong reputation in order to gain the trust of the companies with whom you want to work. Fortunately, there are […]