Monthly Archives: December 2017

The Power of the Press Conference: Timing, Preparation, and Best Practices
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The Power of the Press Conference: Timing, Preparation, and Best Practices

B2B Marketing, Client Announcements, Message and Brand Development, PR Training, Public Relations

The Power of the Press Conference: Timing, Preparation, and Best Practices

“Press conference” is one of the most common marketing and media terms that those outside the industry are familiar with. And for good reason, it is a powerful tool for generating awareness about an event or organization. Because they sound rather glamorous, it can be tempting to hold a press conference for announcements […]

By Karolyn Raphael|December 7th, 2017|Categories: B2B Marketing, Client Announcements, Message and Brand Development, PR Training, Public Relations|1 Comment

Marketing Conundrum from 2018 to 2020
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Marketing Conundrum from 2018 to 2020

B2B Marketing, Content Marketing, Integrated Marketing, Market Research, Small Business Marketing

Marketing Conundrum from 2018 to 2020

Setting budgets for your business can be one of those important to-do’s that stays at the top of your list for a long time before it gets tackled. Small businesses, especially ones where employees wear multiple hats, are often the last ones to take a deep dive into examining budgets and setting goals […]

By Karolyn Raphael|December 7th, 2017|Categories: B2B Marketing, Content Marketing, Integrated Marketing, Market Research, Small Business Marketing|0 Comments